Heather Lutze – Search Engine Speaker

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion dollar Denver SEM company—the Findability Group. Heather founded Findability Group in 2000, in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business.

Heather’s Passion

Connecting businesses with their perfect customers online. These days, you will frequently find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask!

Meet Heather

Meet The Findability Certified Trainers

Kristina Portillo
Kristina PortilloFindability Certified Trainer
Kristina Portillo, MS is a Findability Certified Trainer at Findability. Her background in marketing, consulting, and entrepreneurship combine to provide Findability clients with a creative yet detail oriented experience. Kristina excels at results-driven strategy, development and execution. She received her Bachelors of Arts in Business Marketing from Chaminade University and her Masters of Science in Organizational Leadership from Colorado State University.
Carley Bakker
Carley BakkerFindability Certified Trainer
Carley Bakker is a digital marketing trainer and consultant who has worked with over 250 clients in a variety of industries, including many nationally-known names such as the Ritz Carlton, Jack Nicklaus, and Nationwide Insurance. In addition to her technical expertise across Social Media/SEO and having received over 40 awards for her work as a trainer and consultant, she is recognized as one of Twitter’s Top 50 Customer Service Leaders.
Cindy Turrietta
Cindy TurriettaFindability Certified Trainer
Cindy Turrietta, founder of Cindy T Consulting, specializes in search engine marketing (SEM) for corporate and small business clients, agencies and other search marketing professionals. She became a certified Web Specialist in 2002, and has an impressive career focused on computers and the Internet. Cindy founded and co-hosted the eMarketing Talk Show from 2005-2008, a weekly podcast on Internet Marketing which gave her access to top industry experts to hone her skills even further.
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Search Engine Training, Coaching, and Consulting

Heather Lutze is available for speaking engagements, training, coaching, and consulting. Contact us for more information.

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