5 Things Every Business Owner Should Know About Yelp

1: There’s no such thing as NOT being on Yelp.
Remember back in the early days of social media where you had to create an account to get started?

When it comes to Yelp, things are a little different. In an ideal world, you’ve already created your own account and claimed your business page.

But if you haven’t – someone else might have done this for you. And it’s not always someone with the most flattering things to say about your brand.

You can’t choose not to be on Yelp. If you’re ignoring Yelp, your business is either there already or will be […]

By |February 8th, 2016|Categories: Uncategorized||1 Comment

Do Images Matter for SEO? No More Blah Blah Blah Graphics

Are you building a new website or redesigning one? Starting from the ground up gives you a powerful opportunity to create architecture that supports your Findability and a bold graphics that reflect your branding. I’m not just talking about the usual color, fonts or layout either.

My client Terri Langhans, Certified Professional Speaker and Effective Communications Expert wanted to improve her Findability, so she took my webinar series, then signed up for private SEO coaching. Even though Terri has a successful career in marketing, she needed input to help more prospects find her website.

The first step for Terri was to […]

By |December 1st, 2015|Categories: Uncategorized||0 Comments

Keyword Tools: Become an Keyword Detective with

Are you working hard to uncover keywords that will improve your Findability and SEO ranking? I have found one tool that is deceptively simple and completely free that will satisfy your investigative instincts. Let me introduce you to the site Recently, I spoke with founder, creator and CEO, Alessandro Martin from Milan, Italy, about how this amazing tool came to be.

Why Was Created?
Alessandro was inspired to provide an easy tool that would be an excellent source of keyword ideas. His goal was to leverage results from Google Suggest to create a massive list of keywords options and […]

By |November 6th, 2015|Categories: Uncategorized||0 Comments

No More Lipstick-Pig Websites

Stop the Madness! Don’t Put Lipstick on a Pig
My dad used to say “don’t put lipstick on a pig”. Crass as this sounds, it does ring true when business owners rush to redesign websites. You can spend thousands of dollars making your site more beautiful, but that will not land more business or bring in more profits. If I see one more website with navigation featuring out-dated buttons like “About Us”, “Services”, Testimonials”, and “Contact Us” I am going to explode (which would be sort of messy). For more than a decade web developers have been selling replica websites like this […]

By |September 29th, 2015|Categories: Uncategorized||0 Comments

Searching for Strength and Reverence: September 11th, 2001

After finishing a Findability training for Vistage International in New Jersey, we took a moment to pause at lunch and remember the experiences of September 11, 2001. The terrorist attacks took place 14 years ago, yet it feels like it was yesterday.

As I sit in the Newark, NJ airport, I wonder about the chaos that ensued here in 2001. Flights halted, fear everywhere, and feelings of helplessness for so many in NY and across the US.

Members of my group told stories about what they experienced that fateful day. Two people in our small group lost loved ones, another saw […]

By |September 11th, 2015|Categories: Uncategorized||0 Comments

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