Fifty Shades of Travel: The Essential Guide for the Professional Traveler

The sheer torture of air travel has reached an all-time high for those who take business trips. To the outside world, we frequent travelers live a very jet-set, glamorous sounding life. Last time I checked, I still have no private jet whisking me away in style. I am anxiously awaiting that moment! Over the past… Read Full Post >>

Razor Thin Findability: How to Do Keyword Research Right!

Often when I go out for an internal-team training or a keynote presentation, I get complaints from attendees along the lines of, “SEO people are snake oil salesman,” “I’ve spent so much on SEO with no results!” and “My marketing team cannot agree with my IT Team—therefore we just are stalled on SEO.” Any of these scenarios sound… Read Full Post >>

Is Negative Feedback Messing With Your Facebook EdgeRank?

We’ve recently discussed PageRank and AuthorRank. I hope you’ve had a chance to digest those concepts, because now I’m going to hit you with another one… EdgeRank. This term refers to an algorithm developed by Facebook, which governs what items are displayed and how high they are displayed on the News Feed. So if you’re… Read Full Post >>

Twitter for the Forward Thinking CEO (Or the CEO Who Simply Wants to Move His Company Forward)

Baffled by the popularity of Twitter?  Wondering what the benefits for your company might be? Want to know if there is a way to use it that makes sense for your business objectives, and would not be a waste of manpower, or worse? You’re definitely not alone. “Ultimately, brands need to have a role in… Read Full Post >>

The C-Suite Guide to Search Marketing and SEO (Part 2 of 2)

Google is paying more and more attention to fresh content, reader engagement, and social sharing. These days, social media marketing (including blogging) equals SEO. Can you afford to do without it? If you’re serious about taking your organization into social media marketing, I’ve got a simple six-step roadmap that will get you well on your… Read Full Post >>