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Marketing Espionage: How to Leverage Online Competitive Intelligence to Dominate Your Industry

Shoe phones, cones of silence, British sports cars, and intelligence gathering are not just for James Bond and Mr. Gadget. Let’s put on our trench coats, grab our briefcases and start to SPY. This mission is yours if you choose to accept it.
Know Your Customer
CEOs and top executives are pulled in a thousand different […]

Heather Lutze Awarded Certified Speaking Professional Designation

For Immediate Release
(Parker, CO, July 15, 2014) – Search marketing expert and Internet marketing speaker, Heather Lutze has just been awarded the prestigious designation of Certified Speaking Professional (CSP) by the National Speakers Association. There are less than 700 CSPs worldwide who have earned this title, which the Global Speakers Federation considers to be […]


By Heather Lutze, CEO and Master Trainer CEO, Findability Consulting & Speaking Master Trainer


Google Authorship: Want to See Your Photo in Google Search Results? Here’s How!

Google Authorship: Want to See Your Photo in Google Search Results? Here’s How!
If you spend any time at all on Google (and these days, who doesn’t?) it won’t have escaped your attention that smiling author photos have started appearing alongside certain entries in the search results pages.





Quite naturally, you might have wondered how they […]

By |May 1st, 2014|Categories: Uncategorized||0 Comments

Bhakti Chai Tea: “Kick Your Butt” Drink SEO Case Study

By Heather Lutze, Master
CEO & Keynoter, Findability Consulting and Speaking
Master Trainer, Findability University

I have been inspired to do a monthly column featuring a favorite product or service and then diving into their Findability online. Bhakti Tea Company has one of those magical elements that makes me drive across town to pick up a gallon […]

By |March 17th, 2014|Categories: Blog Entries, Uncategorized||2 Comments

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