No More Lipstick-Pig Websites

Stop the Madness! Don’t Put Lipstick on a Pig
My dad used to say “don’t put lipstick on a pig”. Crass as this sounds, it does ring true when business owners rush to redesign websites. You can spend thousands of dollars making your site more beautiful, but that will not land more business or bring in more profits. If I see one more website with navigation featuring out-dated buttons like “About Us”, “Services”, Testimonials”, and “Contact Us” I am going to explode (which would be sort of messy). For more than a decade web developers have been selling replica websites like this […]

By |September 29th, 2015|Categories: Uncategorized||0 Comments

Searching for Strength and Reverence: September 11th, 2001

After finishing a Findability training for Vistage International in New Jersey, we took a moment to pause at lunch and remember the experiences of September 11, 2001. The terrorist attacks took place 14 years ago, yet it feels like it was yesterday.

As I sit in the Newark, NJ airport, I wonder about the chaos that ensued here in 2001. Flights halted, fear everywhere, and feelings of helplessness for so many in NY and across the US.

Members of my group told stories about what they experienced that fateful day. Two people in our small group lost loved ones, another saw […]

By |September 11th, 2015|Categories: Uncategorized||0 Comments

SEO Coaching Case Study: There Really Are Keywords for God!

SEO Coaching Case Study:
There Really Are Keywords for God!

This is a very special client story. I want to introduce my newest Findability and SEO coaching clients who are truly lovely. Their website is and they are the Order of the Sacred and Immaculate Hearts of Jesus and Mary. This deeply religious group wants to evolve to serve a much wider audience. They are ready to reach out beyond their Catholic community to help anyone who is seeking support in the form of prayer.

This is a private order consisting of priests and nuns who pray for eight hours every […]

By |June 26th, 2015|Categories: Uncategorized|Tags: , |0 Comments

Spy on Your Competitors with SpyFu – A Killer Keyword Tool

To understand what makes your competition successful online, Spyfu is the answer. In my new book, Marketing Espionage: How Speakers Can Leverage Competitive Intel to Dominate Online (coming out next spring), I divulge how to conduct essential keyword research to uncover competitive SEO strategies. is an incredible resource for this exact purpose.

I interviewed Dave Fiske, senior founding partner of SpyFu, to get the low down on this powerful keyword search tool for my students. Dave explained how his site provides access to in-depth intel on your competitors regarding their use of keywords for both organic searches and paid […]

By |June 26th, 2015|Categories: Uncategorized||0 Comments

Become a Deep Dive Keyword Detective with Ubersuggest

Are you working hard to uncover keywords that will improve your Findability and SEO ranking? I have found one tool that is deceptively simple and completely free that will satisfy your investigative instincts.
What is Ubersuggest and How Can It Help You Find Keywords?
Let me introduce you to the site Recently, I spoke with founder, creator and CEO, Alessandro Martin from Milan, Italy, about how this amazing tool came to be. See below for some of the questions I asked him and check out the video (at the end of the post) for a demonstration of how the keyword tool […]

By |April 23rd, 2015|Categories: Keywords|Tags: , |0 Comments

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