Findability Alignment

Your Online Marketing Mentor for Website Creation

Knowing how to build a website that’s easily found can be confusing. You might not know where to start. You might not have knowledge of SEO or know how to get found. Your marketing team might not have time to get this project done. Or, you might not know who to trust or how much to spend.

People often tell me they feel overwhelmed by terminology or intimidated by the experts they call. That’s won’t happen with Findability Alignment. Client’s love my “no geek-speak” and the simple language I use to make sure you understand what we’re doing. No secret methods or high tech lingo. I’m an open book with extensive knowledge ready to put it to work for you.

Get the Results You’ve Dreamed of, But Seemed Unattainable

This is exactly why I created Findability Alignment, because your site needs a strong web presence. I will be your guide, working with your web developer or in house team, or providing services to get your website built with proven online marketing mojo. We’ll create the prospect-centered web presence your company needs to deliver the results you dream of, but always seemed out of reach until now.

What’s Included in Findability Alignment?

In this highly productive, very fun, one-day session, I’ll help you:

  • Pinpoint specific marketing challenges to be addressed
  • Profile and target your PERFECT online customer
  • Determine which keywords your perfect customers use when they are READY TO BUY
  • Architect a site that will CONVERT these TARGETED CUSTOMERS
  • AVOID the PITFALLS inherent in new site development and working with a design firm
  • Implement the OPTIMAL STRATEGY for your business growth

We can work together virtually or in person. From the time we begin until the site launches, you’ll have non-stop, continuous access to my extensive online marketing knowledge. With me, your site will get designed and constructed with excellence, you’ll understand what we’ve done and you’ll have fun in the process. That’s what Findability Alignment is all about. Bringing over 13 years of Internet Marketing mojo, corporate know-how and right brained thinking to the table – Findability Alignment will accelerate your online marketing results in ways you’ve never imagined!

Findability Alignment One-Day Session Agenda

  • 8:00 am – 8:15 am Goals and Outcomes for Day
  • 8:15 am – 9:00 am Competitor Review & Site Comparison
  • 9:00 am – 10:00 am Website Outcomes & Conversion
  • 10:00 am – 11:00 am Keyword Research and Architecture
  • 11:00 am – 12:00 pm Keyword Mapping Blueprint Completed
  • 12:00 pm – 1:00 pm Lunchtime Food & Fun
  • 1:00 pm – 2:00 pm Site Content Gaps & Site Action Plans
  • 2:00 pm – 3:00 pm Persona Modeling Ideal Audience
  • 3:00 pm – 4:00 pm Site Development Plan & Vendors
  • 4:00 pm – 4:30 pm Feedback, Next Steps & Wrap-Up

Findability Alignment Perks:

  • One (1) day onsite with Heather Lutze virtually or at your company headquarters
  • 2 copies of Marketing Espionage Book
  • 2 Copies of Findability Formula Book
  • 2 Copies of Thumbonomics Book
  • 2 One-hour post session calls for website design alignment and design consultation
  • 3 Seats to the next Findability University 6-Week Accelerate Training Series ($497 value)
  • Access to me as your web guru until your final site launch
  • $1,000 contributed to the new site design cost when you hire the Findability development team

Findability Alignment delivers exactly what your business needs online without the “geek-speak”. Contact me today for more information and pricing.

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Search Engine Training, Coaching, and Consulting

Heather Lutze is available for speaking engagements, training, coaching, and consulting. Contact us for more information.

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