Corporate SEO Coaching with Heather Lutze

Build Your Brand, Dominate Google, & Better Your Bottom Line

Roadrunner Sports and Vistage Coaching


Search engine optimization (SEO) is the bedrock foundation of any business’s online marketing efforts, from websites to Pay-Per-Click (PPC) ad campaigns, from blogs to social media.

According to, “It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users.” If your website and ad campaigns do not have the proper SEO, you might be wasting a fair amount of money and not bringing in the profits you could be.

You are the experts in what you do—so why not receive corporate SEO coaching from someone who is the expert in what she does—author, speaker and internet marketing guru Heather Lutze.

All corporate SEO coaching is customized to your business needs and goals:

  • Target your ideal online customer.
  • Determine which keywords they use when they are ready to buy.
  • Architect a site that will convert those targeted customers.
  • Avoid the pitfalls inherent in new site development.

How Corporate SEO coaching works:

Heather will take a close and revealing look at your current website, and any online marketing you are now engaging in, including your social media presence. Together, you will engineer a results based plan to bring more targeted traffic to your site, and convert that traffic into real business.

  1. It all starts with our Findability Diagnostic Questionnaire. Your team fills it out, we analyze it, and prepare a full report of findings, showing everything you are already doing right online, and the steps you need to take to do it better.
  2. We discuss the findings, and create goals, a plan, and a focused direction to move forward—all specific to the requirements of your company.
  3. We arrange a coaching schedule with your team, and proceed to implement the plan, setting up tools, benchmarks and tracking.
  4. The amount of coaching sessions you can have is entirely up to you and the needs of your team.

This coaching is perfect for internal teams, marketing departments, web developers, and any CEOs who want to learn more about internet marketing. What other areas does your company need help with? Branding? Reputation management? Social media? New product launches?

Please contact us today for more information and pricing.

“I recently had the good fortune to have Heather speak to all four of my groups… she was a knockout. Her integrated and results based approach to assessing member web sites was so revealing. I’m looking forward to learning how my members incorporated Heather’s remarkable offer to provide a detailed assessment of their sites at no charge. I expect to see a number of members incorporate suggested changes in how their web sites are constructed. The group involvement in establishing ‘key words’ for their individual web sites was maybe the best indication of how immediate and relevant her discussion on FINDABILITY truly is. If you are looking for a speaker whose topic is immediately relevant AND can significantly add to members top and bottom line you should, must, book her ASAP.”

~~Bill Hamlin
Watercooler, Inc
Vistage Chair