Learn to Successfully Market Your Business Online

The internet has basically leveled the playing field, providing the same marketing opportunities for businesses large and small. But large companies have deep pockets with full service agencies, and entire departments of savvy marketers… how can small businesses compete and truly take advantage of this incredible opportunity?

Findability University is being developed for just this purpose!

University Members:

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Findability U will take this “you learn it and you implement it” approach a giant step further, going in depth with a series of video tutorials featuring Heather doing what she does best—talking internet marketing—along with the white papers, course materials, and books you need to master the art and science of:

Choose the Findability program that best suits you

  • Undergrad

  • 2 Week Course
  • SEO Coaching
  • PPC Coaching
  • Social Media Coaching
  • Webinars
  • Live Speaking Events
  • Whitepaper Downloads
  • HTBLI Formula
  • Masters

  • 4 Week Course
  • SEO Coaching
  • PPC Coaching
  • Social Media Coaching
  • Webinars
  • Live Speaking Events
  • Whitepaper Downloads
  • HTBLI Formula
  • Doctorate

  • 6 Week Course
  • SEO Coaching
  • PPC Coaching
  • Social Media Coaching
  • Webinars
  • Live Speaking Events
  • Whitepaper Downloads
  • HTBLI Formula

What Client’s Say

Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly.
Anthony Robbins, Best-selling author, founder, Robbins Research International, Inc.
Heather Lutze provided the best presentation I have ever observed regarding social media and unleashing the full power of online marketing. She then tailored a version specifically for our Marketing Department. But more importantly, beyond her presentation she is a professional of the highest caliber with impeccable integrity and an infectious attitude. I cannot overstate the impact she will have on your business. My highest personal endorsement of her work.
Pete Sciabarra, Vistage International
Again, thank you for the OUTSTANDING presentation you gave at the Printing Hub Conference in Denver. A standing ovation is unusual for a technical presentation on Internet Marketing, but you really got this group excited! I’ve never seen a speaker who could connect so completely with an audience.
Orvel Ray Wilson, CSP, The Guerilla Group
Your program last night at NSA-CT was terrific. All I can say is “Wow”. You have a definite talent for (among other things) converting a complicated subject into something that a non-technical bubblehead (like me) can understand.
Joe Brandt, J.L. Brandt Co.
When I found Heather Lutze’s book, The Findability Formula, it was like having somebody shine a spotlight on the answers to the questions that I didn’t even know I’d needed to ask. Lutze cuts to the chase with her clear, concise instructions, and great resource lists for finding solutions to those questions I didn’t know to ask. Happily I am now better informed than many of the “helpers” who held themselves forth as experts. This is not simply a book touting “Pay Per Click” word purchasing, but it emphasizes the need for carefully selected “Key-words” to lead customers to the website.
Robert S. Nolan
I went to Heather’s class, went home and just did what she recommended. A short time later, media outlets found me online and I’ve made several high profile TV appearances as a result. Now my site is ranked #1 on Google. If you’re serious about your web presence and you’re not working with Heather—you’re kidding yourself.
Traci Brown, Body Language Expert and Keynote Speaker
I first heard Heather Lutze speak at a Tony Robbins Business Mastery event in Fiji. She had AMAZING content and insight on SEO, getting found online, content creation, etc. The best part is that not only was her presentation entertaining and enjoyable, but her system is ONE THAT I HAVE IMPLEMENTED.
Heather Spangler, Marketing, Branding and Online Business Expert
If you don’t know what to do with your business Facebook page, think Twitter is ridiculous, and cannot imagine what you could possibly blog about or why you should bother – this is the book you need – Thumbonomics.
Katelyn Massey, An Amazon Customer
THANK YOU HEATHER! I am FINALLY getting SEO RESULTS! My keyword research has been “off the chains” eye opening—I now know why folks weren’t finding my website. I’ve learned how prospects really articulate what I do; not how I thought they were searching.
James Brewer, MBA, Envision Wealth Architects and Envision 401k Architects
Findability U is perfect for small businesses on tight budgets, solopreneurs who like handling every aspect of their business themselves, internal marketing teams, or independent marketers who need a bit more information so they can rock their clients online efforts.

  • Learn how to create a comprehensive social media plan, how to automate it, how to get real business results, and even how to track the results you are getting!
  • Learn how to create a PPC campaign that really works, and how to make every click count, giving you the most targeted customers for the least amount of expenditure!
  • Learn how to do the vital keyword research that can tell you how customers are truly searching for your type of business—then how to use those keywords to best results!
  • Learn how to optimize your website and social media profiles and posts for Google and the other search engines—get found!
  • Learn the tips, strategies, and tools that the pros know and use – and then use them yourself!

We’d love to keep you posted on this exciting project as it unfolds! Please join our newsletter for more information and to be notified of the video series’ as soon as they are live on our site.

Both of Heather Lutze’s internet marketing books are intended to teach any business person, with or without marketing experience. Get access to PPC coaching, SEO coaching, social media coaching, and more. Heather firmly believes that this information should be available to anyone who wants it, whether or not they can afford a full service marketing agency or not. Both books are written in plain, techno-free language that anyone can grasp.

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