Learn to Successfully Market Your Business Online
with Findability University

The internet has basically leveled the playing field, providing the same marketing opportunities for businesses large and small. But large companies have deep pockets with full service agencies, and entire departments of savvy marketers… how can small businesses compete and truly take advantage of this incredible opportunity?

Findability University is being developed for just this purpose!

Both of Heather Lutze’s internet marketing books are intended to teach any business person, with or without marketing experience. Get access to PPC coaching, SEO coaching, social media coaching, and more. Heather firmly believes that this information should be available to anyone who wants it, whether or not they can afford a full service marketing agency or not. Both books are written in plain, techno-free language that anyone can grasp.

• The Findability Formula : The Easy, Non-Technical Approach to Search Engine Marketing
• Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing

Findability U will take this “ you learn it and you implement it” approach a giant step further, going in depth with a series of video tutorials featuring Heather doing what she does best—talking internet marketing—along with the white papers, course materials, and books you need to master the art and science of:

• SEO Coaching: Search Engine Optimization and Keyword Research
• PPC Coaching: Pay-Per-Click Ad Campaigns
• Social Media Coaching: Social and Mobile Marketing
• And best of all, how to tie them all together to dominate page one of a Google Search

Findability U is perfect for small businesses on tight budgets, solopreneurs who like handling every aspect of their business themselves, internal marketing teams, or independent marketers who need a bit more information so they can rock their clients online efforts.

• Learn how to create a comprehensive social media plan, how to automate it, how to get real business results, and even how to track the results you are getting!
• Learn how to create a PPC campaign that really works, and how to make every click count, giving you the most targeted customers for the least amount of expenditure!
• Learn how to do the vital keyword research that can tell you how customers are truly searching for your type of business—then how to use those keywords to best results!
• Learn how to optimize your website and social media profiles and posts for Google and the other search engines—get found!
• Learn the tips, strategies, and tools that the pros know and use – and then use them yourself!

We’d love to keep you posted on this exciting project as it unfolds! Please join our email list for more information andto be notified of the video series’ as soon as they are live on our site.

“THANK YOU HEATHER! I am FINALLY getting SEO RESULTS! My keyword research has been “off the chains” eye opening—I now know why folks weren’t finding my website. I’ve learned how prospects really articulate what I do; not how I thought they were searching.”
~~ James Brewer, MBA, CLTC, CRPC®, AIF®, PPC™
Envision Wealth Architects and Envision 401k Architects

“When I found Heather Lutze’s book, The Findability Formula, it was like having somebody shine a spotlight on the answers to the questions that I didn’t even know I’d needed to ask. Lutze cuts to the chase with her clear, concise instructions, and great resource lists for finding solutions to those questions I didn’t know to ask. Happily I am now better informed than many of the “helpers” who held themselves forth as experts. This is not simply a book touting “Pay Per Click” word purchasing, but it emphasizes the need for carefully selected “Key-words” to lead customers to the website. Key-words plus well-coordinated advertising campaigns using many of the resources Lutze suggests. Thank you Heather Lutze.”
~~ Robert S. Nolan