Findability SEO Self Study Course

Finally! DIY SEO training to study at home that’s affordable, accessible, and easy to implement with real, bottom line results.


Did you know 92% of searchers NEVER go to page two and 86% NEVER scroll down! If you aren’t on page one in the top search results, your ideal buyer won’t find you. But now, you can learn everything you need to know to become Findable online with the Findability Home Study Course – the most comprehensive DIY SEO course available.

Why Choose the Findability DIY SEO Home Study Course?

It’s time to improve your Findability with SEO training for non-tech types, using simple, easy-to-understand language. Learn from an SEO professional bursting to share my trade secret tools for your web success. In the Findability DIY SEO Home Study Course you’ll discover how to create a results-based plan that attracts more targeted traffic to your site and converts that into new business.

  • If customers can’t find you online, they can’t buy from you!
  • When your ideal client finds your competition first, you lose the sale!
  • Discover why your competition shows in search results when you don’t and how to change that
  • Learn simple, “No Geek-Speak” SEO basics you can implement on your own
  • Find out how to build a Findability SEO roadmap for your site that will increase traffic and convert new customers FAST!

Get Your Findability DIY SEO Home Study Course Now!

Email Us or Call 888-588-9326 to Register for $297 with One Year Access

Learn to optimize your website and your entire online presence for higher Google rankings and more profits

Here’s what you’ll learn step-by-step with the Findability DIY SEO Home Study Course:

Session #1: Discover the Path to Purchase and Customer Keywords
With our SEO basics, you’ll brainstorm and identify the most important keyword phrases for your business to attract your ideal customers. Learn to use essential keyword tools you’ve never seen before, plus specific strategies to build your keywords list and set yourself up for online success.

ACTION PLAN: Have your finished keywords ready for the next video session.

Session #2: Gain a Competitive Advantage with Advanced Keyword Tools
Discover Keyword Tools Palooza! We’ll reveal our tool kit of the best keyword research tools; then deep dive into how they work and how you can leverage them to get found fast. Simple SEO training delivered in easy-to-understand language so anyone can use the methods.

ACTION PLAN: Learn to use tools of the trade and deep dive into keywords your customers use when they search for you.

Session #3: Create Your Website’s Keyword Road Map By Page
In this DIY SEO session, you’ll determine which keywords will work best for each page of your site and build your website to maximize Findability.

ACTION PLAN: Map out your website with an SEO organizational chart and assign the best keywords.

Session #4: Write Body Copy that Rocks and Is Findable!
LLearn the SEO basics of the HTBLI keyword method (Headline, Title, Body, Links, Images). Then discover how to incorporate this information into your content on all website pages, blog posts and social media sites to improve Findability.

ACTION PLAN: Write in keywords throughout your homepage and then apply to as many pages as possible.

Session #5: Spy on Your Competitors to Know Their Online Marketing Secrets
Print out five of your top competitors’ websites for this session and let the fun begin. With this DIY SEO training you’ll learn how to ethically spy on their online marketing strategies. Uncover their keywords, ranking and more using tools like, and others.

ACTION PLAN: Using reports from your competitors’ websites, you’ll identify their HTBLI and craft your own plan of attack to knock them out of those top positions.

Session #6: Fix Your Site Now!
Learn how to install and use Google Analytics and Google Webmaster Tools. Understand your analytics and create a refinement plan to execute over time to maintain Findability. With this SEO training, you’ll also be able to set up conversion tracking so you can watch your progress and see increases in qualified traffic on your site.

ACTION PLAN: Set up your own Google Analytics account and Webmaster tools to watch your progress.

Get Your Findability DIY SEO Home Study Course Now!

Email Us or Call 888-588-9326 to Register for $297 with One Year Access

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The Findability DIY SEO Home Study Course is an incredible value including:

  • 6 hour-long videos packed with all the Findability information you need to succeed online
  • All the handouts and worksheets to complete the homework
  • Expert Webinar Interview Series
  • 1 Year Access to the Findability Vault

Get Your Findability DIY SEO Home Study Course Now!

Email Us or Call 888-588-9326 to Register for $297 with One Year Access

Find Out What People Say about the Course

“Heather Lutze is…well, fabulous. World-class smart. Keenly clever. And funny. SEO? She knows it cold. Your competitors? She’ll pry open their hidden doors with her secret tools and tell you what they’re doing and how they are doing it. She can tell you how a few keywords will grab from your competitors that oh-so-precious, top half of the page real estate on page 1 of Google. She’ll say things that get your head outside your own box…without making you feel stupid. And she makes learning, doing, growing, and profiting more delectable than a box of Godiva Chocolates. (Reader note: She is especially fond of them, and sending her a box or two is a perfect way to earn some extra time on those coaching calls”

Jay Townsend, Cornwall on Hudson, NY,


“What a great way to learn SEO without spending a fortune! Heather’s step-by-step guidance into what was foreign language has provided the road map I’ve been looking for. I highly recommend the Findability University Webinar series for anyone trying to be found on the internet.

Melanie Smithson | Denver, CO, Professional Speaker and Author Stress Free in 30 Seconds,


“This class offered a great value for a wide range of knowledge that was taught in a clear and helpful way. It has caused our whole organization to rethink the way we communicate and interact with our audiences, both on the web and in person. I would highly recommend Findability to other organizations and nonprofits who need a push to start thinking about their web communication in a modern, relevant way. Thanks to Heather for breaking down these concepts so that even people with limited knowledge of SEO can understand and improve their online communication strategy!

Katie Jaggers, Social Media Director,


“I found the Findability University event to be highly valuable. I would recommend this to anyone in a marketing position looking to improve or learn about structuring your site for ultimate Findability. I have been in marketing for 20 plus years and still learn volumes from this team. They truly are on the forefront of the technology and changes in the industry.

Trudy Brusenbach, Director of Marketing, Baird & Warner