Findability Formula

Does your business turn up on Page One of a Google search? If not—what can you do about it? Welcome to the Findability Formula.

• Have you spent a fortune re-doing your website--but aren’t seeing the return on your investment?
• Have you tried a Pay-Per-Click campaign--only to drop it because it didn’t get results, and was costing you more than you were making?
• Are you using the most relevant keywords for your business--but wondering why they aren’t bringing customers to your site?   

We feel your pain... The Findability Formula was created in response to feedback from frustrated business owners and marketers just like you. If you want a slice of that ever expanding pie known as the Internet, you must be Findable—it’s that simple.
What exactly is the Findability Formula?

Simply Having A Web Site Does Not Count As An Internet Marketing Strategy.

If you have a business website, you already know the importance of Findability for online marketing success. If you are not found on Page One of a search, no one will ever know you exist...

Our goal is to get YOU onto Page one of search engine results, plain and simple.

We have developed a fresh and effective approach to online marketing and Findability, involving Pay-Per-Click, Search Engine Optimization and focused use of Social Media Marketing.

How The Findability Formula is Different
One mistake we’ve seen over and over in internet marketing is focusing too much on the search engines, and what they want. In our approach, we focus on the searcher—the consumer—and what they want, creating ad campaigns and web pages that provide a good user experience.

Good User Experience = Appropriately connecting with your customer at all times by providing a relevant in response to their search.

What’s the use of someone clicking on your ad, even if it comes up at the top of the search results, if they don’t find exactly what they are looking for? They will immediately bounce back to the search page to try a different site… Being Findable leads to people visiting your site, but providing a good user experience ensures they will stay on the site, and consider your business when they are ready to purchase. Combining Findability with a good user experience is what we call “the art and science” of internet marketing.

Findability Group Search Engine Marketing Services Include:

• Full-service PPC campaigns
• Organic Search/Search Engine Optimization (SEO)
• Branding campaigns
• Social media campaigns
• Link Building Strategies
• Website Shepherding and project management
• User Experience Management

We also offer consulting and trainings to teach your staff the ins and outs of successful internet marketing, as well as keynote speakers or trainers for your next internet marketing conference.

Our focus is always on ROI and tangible, bottom line results

Please enjoy this site. We hope you will find enough information, written plainly and clearly, to give you a good sense of exactly what we can do for your business. We encourage any questions or feedback about our site, or about how we can help you grow your business.

Have a Search Marketing Question? Send us an email at info@findabilitygroup.com

“Since enlisting the Findability Group consulting team I can say that our sales have seen steady positive growth while the Cost-Per-Click has gone lower and lower. The burden of managing our PPC campaigns has been removed from our daily concerns and allowed our company to focus on growing the business. Findability Group is truly a vital member of our marketing team!”
--- Gary Shimer, President
I Do Engravables

If you are ready to explore our range of service offerings, which include complete Search Engine Marketing (SEM) packages, consulting and training, please email us for a custom quote.