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Strategy
Findability—An Online Marketing Strategy that Works
We base all of our custom-designed Findability strategies on the Findability Formula, which uses a combination of:
- Pay-Per-Click
- SEO
- Social media marketing
These three elements, when combined effectively, allow you to dominate search results under your main keywords. This time tested strategy has been proven effective for businesses large and small.
STEP ONE: Discover your top performing keywords via a PPC advertising campaign. Do you know exactly how people are searching for your business? Do you know which keywords people are using when they are merely searching for information, versus the keywords they are using when they are ready to purchase? This is absolutely vital information if you want to be both findable and profitable online.
Benefits of a PPC campaign for Findability Include:
- Immediately puts you on Page One of a Google Search
- Completely trackable, showing you the exact Return on Investment you are receiving
- Determines which long-tailed keywords* most successfully reach your target audience.
- Establishes which keywords reach the people in your target market who are ready to take action--get out their credit cards, sign up, or pick up the phone
LONG TAILED KEYWORD=
A highly specific keyword phrase. Consumers start with more general (shorter) keywords when they are just looking for more information, adding more words when they have zeroed in on exactly what they want & are ready to purchase. For example: "Sony 72 inch flat screen denver"
STEP TWO: Take the vital information you learned from your PPC campaign about which keyword phrases actually convert to customers, and use it to optimize the content of each page of your website. This is effective Search Engine Optimization. (Using the keywords you think will attract customers is INEFFECTIVE Search Engine Optimization! Don’t be a laughing stock to Google, or your keyword savvy competitors.)
Benefits of SEO Findability Include:
- Allows you to save money by taking advantage of the "natural" or free search rankings. Effectively optimizing your website ensures that you won't be paying for "clicks" FOREVER.
- Each page can be optimized with a different keyword, allowing your customers to easily find exactly what they are looking for. This makes customers happy—it is what we call a “good user experience.”
- All your hard work and money spend on your website is NOT IN VAIN—now you will finally be found by those who are searching for what your company offers!
STEP THREE: Move into Social Media, using your top performing keywords in everything you post, to dominate Google search results in your market. Not convinced Social Media has any real, bottom line applications for your company? See what our CLIENTS have to say…
“Social media is a way to present yourself to the world very inexpensively, and it can be crafted exactly the way that you want it. How could you do that in the past without spending tens or hundreds of thousands of dollars? Now there are multiple platforms (with which to do this), in fact, so many that it needs to be managed by somebody--that's why we turned to Findability…”
---Keegan Gerhard
Owner, D-Bar Restaurant
Judge, Food Network Challenge
Benefits of Social Media Marketing for Findability Include:
- Engage with your target market, enhancing your brand’s visibility and reputation.
- Drive interested traffic from social media—straight to your website, where it is then converted into SALES or LEADS.
- Rank with your top-performing keywords in places other than the main search engines. Did you know that popular social media sites such as YouTube and Facebook also operate as Search Engines
- Connect with a worldwide audience, giving you exposure you could never have afforded with traditional advertising—for FREE.
Findability 101:
This video is a one hour presentation about our method of search engine marketing--the Findability Formula--presented by our CEO Heather Lutze. If you are new to the world of internet marketing, or confused and intimidated by all the “geek speak,” and want to find out what it’s all about in plain English--please take a look…
Learn About Online Findability in Greater Depth:
- Order The Findability Forumula—The Easy, Non-Technical Approach to Search Engine Marketing
- Pre-Order Thumbonomics: The Executive Guide to Social Media & Mobile Marketing for Findability & Profit
For more information about our unique, individualized strategies to enhance your business’s Findability, please Contact Us. We look forward to working with you.