4 Reasons Why Businesses Need to Use Google+

It's official. Google+ is now allowing businesses to make brand pages on the new social networking site. Though it may seem like a daunting task to set up another social media profile for your company, it has become increasingly necessary for every business to have a presence on Google+.

1- Boost your SEO on Google Searches: Just by setting up a business profile page on Google+ you can affect your ranking in Google searches. By doing this, you are catering to the needs of Google's ranking algorithm. When a business sets up a profile on Google+ and customers and friends follow it, this will impact search results online.

2- Hangouts: The hangout function on Google+ allows businesses to engage with their customers and fans in a whole new way. You can also use this feature to engage with other thought leaders in your industry. This will also be a great new way to communicate with employees remotely. It is a new way to have an online brainstorm session with the employees of your company.

3- Targeting Your Audiences: Google+ allows you to divide your audience into different segments or circles. This feature will allow businesses to share certain content with certain groups of followers.

4- Appear Everywhere: Though your business is probably already on Facebook, Twitter and other social media platforms, it is necessary to join Google+ to be omnipresent. When searching for a company, the name should show up in multiple places on Google search results. By adding your business to Google+, you're adding another listing to pop up in search results as well as establishing your business presence on the internet.

The work is not over after just setting up your Google+ profile. There will be no benefits if you just set one up and completely forget about it. You will need to post updates frequently, as well as collect as many +1’s as possible. The more you post and the more +1’s you collect, the likeliness that your ranking on search engine results will increase. So get to it! And don’t forget to add Findability Group to your SEO, PPC and Social Media Information Circles!

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