Corporate Branding Online

Corporate Branding and Online Brand Awareness

Does Your Market Know Who You Are?

“What a treat it is to have a vendor whose passions and strengths intersect and align to create phenomenal results. Findability Group really understands their craft and executes to create absolute results for Velociteach!”

Chris Goethe, Director/Business Development
Velociteach – Project Management Training
www.Velociteach.com

The goal of corporate branding online is simply to get your company, product or service known. The branding game is all about name recognition—saturation of a given market by getting your name, tagline or logo out there. It used to be quite expensive to brand your business in a national or international way, requiring either a huge advertising budget or something newsworthy that the media would pounce on.

The internet has changed the branding game forever—to the benefit of all businesses everywhere. That is, if they take advantage of it ...

When you type your company’s name into a search engine, do you own every single listing in the search engine results page under your name? If not, this might be one of your major corporate online branding goals.

Build a Powerful and Recognizable Brand Online

•    Pay-Per-Click gets your site seen on the first page of search results—immediately.
•    Search Engine Optimization allows your site to be found under all your most important keywords.
•    Social media marketing takes it a giant step further, giving you multiple ways you can be found and known online.
•    Mobile Marketing ensures that your customers will find you on the go, wherever they are.

Findability Group creates a customized branding and marketing program to meet your specific branding objectives. We want you to be seen and be known. We want everyone to know what you do and how you do it differently or better than anyone else.

If you have not yet launched into social media branding, here’s what Facebook has to say about using their site for corporate branding online:

Protecting Your Corporate Branding Online with Reputation Management

The internet not only provides almost unlimited opportunity for branding, it also provides a forum for any disgruntled customer or ex-employee to tarnish your brand.
As business owners, you know you cannot completely satisfy every client, every time. These days, if one customer gets upset they have myriad Internet sites to express it on. The reputation you have spent years building can be destroyed in no time at all. As the old adage goes, “A happy customer tells one friend, an unhappy customer tells ten.”

Five Tips to take control of, protect, and enhance your company’s corporate branding online:

1. Secure your company profiles on review sites such as Yelp.com.
2. Optimize your online profiles, using relevant keywords.
3. Actively request positive feedback from happy customers.
4. Setup and capture your brand names in social media portals.
5. Watch the negative reviews drop and your accounts fill with happy customer reviews.

Monitor What People Are Saying About Your Brand Online

Don’t forget where both your happy and unhappy customers are talking—social media sites are a great place to communicate with others about good and bad experiences. Make sure to set up, actively monitor and participate in your company’s presence on Twitter, Facebook and YouTube.

Free tools such as Alerts.Google.com and Tweetbeep.com keep track of what people are saying about your brand so you can respond accordingly. And yes—if you want to save your brand’s reputation—you must respond.

Is this all completely foreign to you? Need help? CONTACT US for more information about corporate branding online, including growing your brand and managing your reputation.