Internet Marketing Expert - Heather Lutze

Heather Lutze—Founder and CEO

“The Big Cheese”

“If I heard, "if you build it they will come" one more time, I was going to scream, because it wasn’t true! People don’t automatically come to a web site; you have to figure out how to get them there ...”

Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability. Heather Lutze’s speaking engagements are conducted in the same easy, understandable style of her bestselling book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing -- delivering equal parts good information and good entertainment to audiences nationwide.

• Heather has managed her own Search Marketing agency and team for more than 10 years, locted in Denver, Colorado.
• Yahoo! Search Marketing entrusted Heather to train their advertisers nationwide on Search Marketing best practices and Paid Search for more than three years.
• Author of The Findability Formula: the Easy, Non-Technical Guide to Search Engine Marketing, published by John Wiley and Sons, Inc.
• Heather is a member of the National Speaker’s Association (NSA), the Colorado chapter of the NSA, and the Meeting Industry Council (MIC).  
• She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and was a monthly columnist for Web Site Magazine doing her Findability Makeovers for web site business owners.

Heather’s new book is Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing for Findability and Profit and will be available Fall 2011.

Background

Heather began her Internet career as a web designer and subsequently became a Paid Search Manager at a large dot com in Denver, Colorado.

In July of 2000, Heather founded the Findability Group (formerly Lutze Consulting) in response to all the web site owners who had paid for web sites that weren’t performing. Indeed, it was her clients’ frustration with getting traffic to their sites that was her inspiration for learning and mastering the art and science of search engine visibility.  Her fifteen employee agency specializes in customized Search Marketing Solutions in Pay Per Click, SEO and Social Media Marketing, located in the heart of the Denver Tech Center.

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