Pay-Per-Click Management

Pay Per Click Management Company

Pay per click (PPC) in the most basic form, is an internet marketing opportunity used to drive traffic to a websites, where the advertiser only pays when an ad is clicked.  For search engines (i.e. Google, Bing & Yahoo) advertisers bid on keywords or phrases germane to their products or services. This allows businesses an opportunity to deliver targeted, qualified searcher to selected pages on their site.  This marketing technique requires bid management so that costs are kept in line and continuous optimization to ensure peak performance of your campaigns.  It also provides information about your buyers’ behaviors, which helps us optimize your natural rankings.

The Findability Group provides Pay Per Click Management services to support your Pay Per Click campaigns.

Our Pay Per Click Agency services include:

Extensive Keyword Build:  
Define the most profitable keywords that reach your target audience and who are ready to take action.
 
Extensive Negative Keyword Build:
Eliminate keywords that do not deliver results and ensure that traffic you are getting through paid search is targeted and pre-qualified.
 
Compile Effective Ad Groups & Customized Ads:
Provide an excellent user experience to your customers, and ultimately pay less for higher positioning in sponsored links.

Initial Testing in Google:
Test all appropriate keywords to determine the optimal long-tailed keywords to most effectively reach your target audiences.
 
Expand Keyword Testing to Bing& Yahoo:
Capture additional leads with your Google-proven profitable keyword strings.
 
Develop Landing Pages That Convert Clicks to Conversions:
Drive traffic to relevant pages geared to get your traffic to take action and convert from clicks to leads at a higher rate.

In additional to all the service mentioned our pay per click management division has partnered with Marin Software which allows us to optimize your campaign performance using our extensive PPC experience and the latest bidding technology. Their proven platform which uses intelligent bidding and forecasting, combined with our knowledge and expertise, can make an immediate impact on our clients pay per click accounts.

The Findability Group offers Pay Per Click Management for a variety of publishers including Google AdWords, Bing & Yahoo (MsAdCenter), Facebook, and LinkedIn.