Search Engine Optimization

Organic search engine optimization (SEO) is an art and a science that brings increased traffic and conversions.

Search Engine Optimization (SEO) is the "free" listing rank you receive in the Search Engines. Excellent SEO ratings are given by Search Engines when your content is extremely relevant to the keywords searched. A successful organic campaign combines what you want (mainly 1st page ranking) and what the Search Engines want- relevant sites for each keyword.  In our formula you start with PPC to get your hard data, and then convert that knowledge into an SEO campaign by re-tailoring your website with the optimal performing keywords. This ensures a higher-quality result is given to users when they search under already tested keyword strings- thus the Search Engines, you and your consumers all win.

Our Approach:

Step 1: We use keyword research tools, Paid Search Data, analytics data and market research to derive your top keyword phrases.

Step 2: We then associate keyword phrases with relevant pages on your website (one keyword phrase for one page).

Step 3: We optimize your website, from a technical standpoint, as well as on page, so that Search Engines are really clear what you are trying to rank for.

Step 4: We use off-page SEO tactics, such as link building, to build your domain authority overtime.

Step 5: We measure the entire time, to ensure your ROI metrics and clearly and accurately tracked.

Description of SEO Services

SEO Website Technical Audit:
Full scale evaluation to determine what technical changes are needed on the website to ensure the “Foundation” for your SEO efforts is well-established.

Competitive Analysis:
Extensive analysis to determine where the best opportunities are for ranking, as well as develop the plan to rank highly against competitors and brand search pages.  

Content Editing:
Give Search Engines a clear understand of what keywords your website should be ranking under, and provide your users a great experience online.  

Link Building:
Demonstrate website popularity to the Search Engines in order to establish and hold high organic ranking over time.