Social Media Marketing

 
Are you on Twitter, Facebook, YouTube, LinkedIn, and are you blogging? Like it or not, your web site and your company image is being talked about right now on Social Media.
 
At the Findability Group, we use Social Media Marketing (SMM) to position you via social proof as the sought after, dominant expert in your area.
 
 
Why Your Website Is No Longer Enough...
What does your web site look like on a Smartphone or iPad? Have you checked?
Simply put, web sites are no longer the leading edge in marketing on the Internet.  No matter how great your web site is—even if you've added sound, videos and a flash banner—they're still a fairly static medium based on one-sided communication. What do I mean by one-sided communication? It’s when your web site is just you telling site visitors about your company, products and services—you are talking to them, but are they listening?
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Our Process:
 
Step 1: We identify your market, customer, competition and potential in the social media space. We also work with you to develop a corporate persona for your business (it’s called Facebook, not Logobook).
 
Step 2: We work with you develop a corporate policy, to prevent any reputation management issues.
 
Step 3: We create a keyword strategy, based on research from PPC and your online marketing campaign, to optimize your platforms for Search Engine Ranking.
 
Step 4: We brainstorm, initiate, manage and measure creative campaigns to inspire your audience and drive them to your website and sales funnel.
 
Step 5: We track and measure the entire social campaign, and give detailed reporting on your ROI and other top metrics.
 
 
 
Some of the main social media platforms we target first in campaigns:
 
Facebook:
Allow your customers & prospects to interact with your company within the most popular networking community in the US, as well as gain ranking in the Search Engines.
 
LinkedIn:
Establish your presence and expertise on the preferred networking site of business influencers.
 
Twitter:
Build ranking in Search Engines, ranking in Search.Twitter.com, and brand your company as the go-to expert in the fastest-growing social media platform.
 
Blogging Optimization:
Positively affect your websites’ Search Engine ranking, develop relationships with prospects, and build your brand in the Search Engines under your core keywords.
 
YouTube:
Provide a different level of engagement with prospects, build ranking in the second most popular Search Engine in the US (www.youtube.com), and build ranking in organic searches.