Internet Marketing Denver: Definitions You Need To Know – Part One

Internet Marketing Terms… or GEEK SPEAK Defined!

We’ve all been in this situation: You’re having a conversation with a colleague and they use a word you don’t know… yet you pretend to understand what they’re talking about anyways. Then, the moment the conversation is over, you rush back to your desk to Google the meaning.

With all the new happenings on the internet nowadays, it’s almost impossible to keep up with the lingo going around. Findability Group, an internet marketing company in Denver, has developed a geek speak dictionary for you to reference so you actually understand what your colleague from the internet marketing department is talking about!

Internet Marketing Denver: Geek Speak Definitions

PAY PER CLICK (PPC)– internet marketing opportunity used to drive traffic to websites, where the advertiser only pays when an ad is clicked. For search engines, like Google, advertisers bid on keywords or phrases relevant to their target market. These are the listings that show up in the faded yellow box at the top of the Google listings as well as on the side.

SEARCH ENGINE OPTIMIZATION (SEO)– the process of improving the visibility of a website or web page in search engines via the natural or un-paid (organic) search results. It basically means you take a bunch of steps and go through a process to get your website to appear first on search result listings.

BACKLINKS– incoming links to a website or web page. It’s basically any link received by another web page, directory, website, or other page on the internet.

ANCHOR TEXT-descriptive labeling of the hyperlink as it appears on a webpage. This is used in search engine optimization, because the Google Bots that scan the page are unable to see the picture, they are only able to see what it is labeled.

HTML- HTML stands for Hypertext Markup Language. This is the predominant language used for websites. HTML elements form the building blocks for all websites, allowing images and objects to be embedded and also is the way you structurally design how you want your content on your website to look—from headings, paragraphs, lists, links, quotes and other items.

Internet Marketing Denver: Findability Group

Findability Group are experts at all things internet. We can help you with any question you have whether it be a complex strategy for a PPC campaign or just what PPC stands for.

Check back soon for more internet marketing terms that you need to know!

Heather Lutze

Author: Heather Lutze

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.