Internet Marketing Denver – Social Media &The Internet Play Big Role in Superbowl

Social Media & Superbowl Ads

The Superbowl is one of the biggest TV days of the year and this year’s match up of the Green Bay Packers vs. Pittsburgh Steelers was not disipointing. Hopefully you were able to watch the game, but if you weren’t (and even if you were), here are some of the social media and internet highlights from last nights Superbowl ads.

Fail Of The Game

No Superbowl is complete without some crazy drama. The Fail Award goes to singer Christina Aguilera who had a little trouble with the lyrics to the National Anthem which caused quite a stir on Twitter and Facebook. Aguilera has since apologized, but unfortunately the damage has been done – less than 24 hours has passed and not only is she all over the news and social media, but also the top two video results on YouTube for “Christina Aguilera” are of her screwing it up.

Audi Superbowl XLV Ad

Audi made quite a big deal leading up to the big game about being the first company ever to “feature a Twitter hashtag” during their Superbowl ad. Audi’s ad aired pretty early on in the game and I would say that the hashtag was hardly even present, let alone “featured.” It was it on screen for about 1.5 seconds (literally) and the Twitter hashtag was “ProgressIs” which is a rather complicated phrase when you have no idea what it is. I had to go back and watch it three times and I still didn’t know what it was until I looked it up online. I’ve embedded the ad below, let me know what you think in the comments section below. I do have to admit, however, that I really liked the ad’s storyline, and it appears that everyone else did too, with it coming in currently as one of the Top Five ads as voted by users on FoxSports.com/ads.

Audi A8: Prison Break

Living Social and Groupon

Groupon and Living Social both had Superbowl ads this year and both were pretty unique. Living Social took a kind of creepy route where a man, with the help of the group discount service, found his true personality. A quick Findability Office Poll determined that, according to us, it was the creepiest ad of the game. Groupon, on the other hand, took a satirical approach which I feel was executed pretty well. I embedded both of these ads below.

Living Social Superbowl XLV Ad
LivingSocial.com: Change your life

Groupon Superbowl XLV Ad
Groupon: Save the Money

Other Superbowl Ads

There were a few ads for online companies that I had never heard of before and I thought that they were boring and rather confusing. Chatter.com, HotelHome.com and Carmax.com all had some air time, but I was not impressed.

This Superbowl goes to show that social media is here to stay. Companies are starting to integrate their brands more and more online (Check out Ford’s attempt which was pretty much a complete failure as it’s ranked the #1 Least Liked Superbowl Ad) and trying to get consumers to interact with them. It’s just a matter of time before these companies are able to do it right. 🙂

You can watch all of the Superbowl ads from Superbowl XLV and vote for your favorites over at foxsports.com/ads. According to the Official Findability Superbowl Ad Survey, The Pepsi Max – Can Hits Jogger was the most popular here in the Office. Let us know what you think.

<a href="http://msn.foxsports.com/video?vid=39b3ad68-31a7-48d2-b10d-61598ee40fc4" target="_new" title="">Pepsi Max: Love Hurts</a>

What was your favorite and least favorite ads? Leave a comment below, I’d love to hear your opinions!

Written by Dan Pagliarini, Social Media Department for the Findability Group
Heather Lutze

Author: Heather Lutze

Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.