Work With the SEM Experts Who Gets Real Results

Although Google algorithms change with the seasons, there are basics to good Search Engine Marketing that never change, and we base all our campaigns on these tried and true methods.

No matter how you use our services, whether you work with Heather Lutze for speaking training or consulting, or you choose the full agency approach, each of our marketing campaigns is specifically tailored to your firm’s needs and goals, and is designed to achieve measurable results.

Our full service agency provides:

The following case studies from our client archives will give you some idea of what we can accomplish by working together. Call us for more information about what we can do for you!

Parelli Logo

Parelli is a horse training company known around the world for their natural horsemanship method, based on relationship, communication, understanding, and trust. Their large product line includes horse equipment, clothing, and event tickets.

Problems Parelli Faced:

  • Website Lacked Functionality
  • Needed More Online Sales
  • Wanted to Increase Membership Numbers for Savvy Club (now Parelli Connect)
  • Disjointed Branding Online
  • No Ranking for Non-Branded Keywords

Findability Group Solutions:

  • Project Managed the Creation of a New Website
  • Ran Pay Per Click (PPC) Campaign
  • Search Engine Optimization (SEO)


  • 300% ROI
  • 4:1 Return on Ad Spend
  • Page 1 Google Ranking for Keyword Phrase “Horse Training”
  • Huge Traffic and Conversion Increase on 399 Keywords

“After seeing Heather speak for Vistage International, Parelli hired her firm, Findability Group. Long story short, they allowed us to have the same mastery in our online presence, whether paid ads or social media, that we have in the area of natural horsemanship. We know our business – horsemanship – but we didn’t know how to present ourselves to our best advantage online and we were pretty clueless as to how to take advantage of social media. Heather’s team knows their business just as well as we know ours, so it was a great matchup. For example, we already had a fan base talking about us on social media sites, but they weren’t affiliated with us because we had no official Parelli sites. Findability showed us how to harness the power of these fans to expand our brand.

“We found the Findability team to be friendly, knowledgeable and professional to work with. They laid out a multi-pronged internet campaign for us that was effective in seeing real dollar results for our business. (But I bet they can’t train a horse!)”

~~ Mark J. Weiler,
Parelli Natural Horsemanship

Grecian Delight Logo

Grecian Delight is a manufacturer and marketer of top quality Greek and ethnic foods for the food service and retail industries, in business since 1974.

Problems Grecian Delight Faced:

  • Limited online sales
  • Outdated website
  • Did not even have the number one search ranking for their own name, Grecian Delight

Findability Group Solutions:

  • Website Shepherding
  • Search Engine Optimization of new website
  • Pay Per Click campaign
  • Social Media campaign


  • Ranks number 1 for the keyword Grecian Delight
  • increased organic traffic by 144.82% (not branded)
  • Branded traffic increased by 48%
  • Over 200 conversions through PPC

Meridian Cable Logo

Meridian Cable manufactures custom coil cords and cables that are used in a variety of industrial projects and designs, including Boeing airplanes, John Deere products, and the Super Bowl.

Problems Meridian Cable Faced:

  • Poorly Designed Website that did not Resonate with online audience
  • Inability to generate online leads
  • Website that lacked online store

Findability Group Solutions:

  • Ran Pay Per Click (PPC) Campaign
  • Website Redesign and Shepherding
  • Search Engine Optimization (SEO)


  • Online sales went from 1% of revenue to 30% of revenue
  • Online leads increased by 500%
  • Ranks on Page One of Google for “Custom Cable Assemblies”
  • Ranks on Page One of Google for “Coil Cords”

General Kinematics logo

General Kinematics is an international corporation that manufactures large scale vibratory equipment used in the processing of bulk materials. They supply recycling, foundry, mining, and process systems and equipment.

Problems General Kinematics Faced:

  • Had multiple websites with poor layouts
  • Bad organic rankings
  • Not getting good online leads

Findability Group Solutions:

  • Search Engine Optimization
  • Pay Per Click campaign
  • Social Media campaign


  • Reduced cost per conversion by 30%
  • Improved conversion rate by 67%