Social Media Basics
- The Social Media Revolution is about your customer—not your company. (Important, oh so important!)
- Your website is no longer enough for today’s customer. Consumers don’t want to look at a static site with the same old testimonials. Today, they are demanding immediacy, two way communication and authenticity—and social media is how you give that to them.
- You can dominate results in the search engines by using traditional Internet marketing plus social media. You can’t do it with traditional Internet marketing methods alone—those days are over!
- If you’ve ever spent any time on any of the major social media sites—Twitter, Facebook, LinkedIn, and YouTube—then you have probably already realized that these sites have become search engines. Are you being found by these search engines? If not, you are missing out on a huge opportunity for your business.
- Not only that, Google and the other more traditional search engines are also unimpressed with static, unchanging websites. They are looking for current up to the minute information and social proof about your business—they factor it into their rankings.
- The endgame for using social media is one I know you will appreciate—improving your search engine optimization and overall online findability.
How to Measure Social Media Marketing Success – the Tools You Need
Many people don’t believe that there is any tangible, concrete ROI from a social media campaign but if you set it up the right way, your results will be trackable and provable. If you aren’t quite sure how to get those results, it’s all laid out for you in Thumbonomics, Chapter 14! Here’s the low down: Your organization must know exactly what their social media goals are—and what metrics matter. In other words, what are the measurements or key performance indicators that you need to see to prove your social program is effective? Different companies are looking for different things from a social media campaign. What are you looking for? Social success could be measured in more traffic to your website and higher sales, or you could be more interested in branding or even reputation enhancement. Each of these will have a different way of being measured.
- If you want to measure what impact social media has made on sales, check out Google Analytics. This terrific tool is multipurpose, easy to set up, and best of all, free.
- If you are looking to measure how social is impacting your branding, then you’ll want to keep tabs on friends and likes, follows, comments, subscribers and the like. Take a look at the size of your online social community, and how it compares to others in your industry.
- If you want to see what your reputation is and whether your efforts are enhancing it, you need to know everything that is said about you online. Every comment, tweet or mention anywhere on the web! For this you can use Google Alerts and TweetBeep.com, two free tools that will kindly send you an email as soon as anyone mentions your company online.
Late to the Facebook Party? No Worries! Thumbonomics Lets You Rock Facebook for Business Marketing
Facebook has been constantly in the news this year, first with its stock offering and then launching its new Timeline for regular users and now for businesses. Although there are many contenders for the social media marketing crown, with over 800 million active users (50% of whom log in each and every day) Facebook is still the king; still the one site you absolutely must be findable on. In Chapter 7 of Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing, I give you everything you need to know to optimize your Facebook page and start drawing in fans.
Highlights of Chapter 7:
With Facebook, you can get the kind of exposure that only multi-million dollar advertising budgets would have given you before. With a bit of effort on your part, you can use it to tell the whole world who you are and what you do — and create that all-important buzz. When setting up your Facebook profile or Business page, remember — use your professional, business persona. Always use a photo of yourself in professional attire, preferably in a work environment. This is not the place to put that pic of you hangin’ ten in Maui, unless of course you just happen to own a surfboard company. Integrate your best performing keywords when writing your profile, your business page, captions of any photos, or writing anything online. (If you are not quite sure which are your best keywords, or how to determine them, Chapter 5’s got you covered.) Once you’ve set up both your professional profile and a Business page on Facebook, then what?
- Use the Business page to build fans of your business. Do this by adding a continual, interesting, relevant stream of updates that might be of interest to your fans, such as discussions, contests, sales, events the company is hosting, any kind of insider info that followers can’t get anywhere else. People love to find out the inside story.
- If you add a “Like Box” to your website, it gives people an easy way to discover and follow your Business page. By the way, your website should have social media buttons so customers can follow you anywhere you prefer, or can share your content.
- If you blog, each of your posts can be ported right onto your Facebook Timeline.
Think Twitter’s for the Birds? Thumbonomics, Chapter 8 Says, “Tweet This!” Think Twitter is for nit-wits? Think tweeting is the one form of internet marketing that’s just not for you? That nothing valid or important could be said in 140 characters? If so you’re not alone, not by a long shot. But I want to ask you a very important question… the answer to which could have pretty important ramifications to your bottom line: Are you ready to change your mind? Are you ready to bust through your judgments and preconceptions and take advantage of a frankly amazing social media marketing opportunity? If you are, then Chapter 8 of Thumbonomics tells you everything you need to know about the least understood of the big five social media portals—Twitter, including:
- Setting up a professional Twitter account with a professionally designed background – with your company name– and make your page stands out and reflects your professional image.
- Where, when and how to include keyword phrases in your profile description and in your tweets.
- Save time and automate with a monthly tweeting plan, and which tools we recommend to do that with. (Hootsuite, and Tweetdeck!)
- What to tweet… Mix up your tweets with quotes, industry news, tools, jokes, re-tweets, promo codes, and your thoughts and opinions about what’s going on in your (business) life.
- Building followers. After all, there’s no point tweeting if no one’s reading. Start by inviting your staff and email lists to follow you, providing great content in your tweets, and – very important—by following industry leaders.
Twitter’s got some business tools you can and should take advantage of as well. Once you get the hang of Twitter and see how it can be used for your particular business marketing needs, I think you’ll be surprised and delighted.