Website Magazine Findability Makeovers

Free Internet Marketing Tips – Website Magazine Findability Makeovers
 
Welcome to my column with Web Site Magazine. In the field of Internet Marketing, I constantly see websites made in the 90’s and early 2000’s that make me shudder. As the Author of The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing, I have spent the last 10 years working with business owners and hearing their frustrations with poor search visibility.  Design, usability, and what users and search engines expect from your website change on a daily basis – so if you haven’t touched that coding in 10 years, it might be time to dust off the keyboard and get to work.

If you are feeling a bit “out-of-touch” with what your site needs, i.e. if you think that a totally black background with white text cuts it, or if you think page 6 in search results is “good enough,” don’t despair, help is here!

Each issue I am going to be taking business websites and giving them “Findability” makeover recommendations that will increase their search engine presence with little or no cost in an economy where every penny counts. Even better, I’ll be giving readers the same easy, low-cost tactical suggestions I gave these businesses, so hopefully you can take some of these strategies to work on your own sites.

Download a few of my articles here:

August 2009 - Scottish Stained Glass and Social Media Marketing

September 2009 - Guerilla Group and Search Marketing

October 2009 - Chaitou Loire and International Search Marketing

Novermber 2009 - BJ Spy Associates and how to gather competitive intelligence online

December 2009 - 1305 Dentist and getting local

June 2010 - Goal For It and how to set reasonable Search Marketing goals

July 2010 - D Bar desserts and local marketing for restaurants

December 2010 - YouTube Findability

February 2011 - Findability Disaster Plan

January 2011 - LinkedIn Findability

March 2011- Mobile Findability