A quick 30-second video can be the fast-track to visibility on this uber-popular social media site. Testimonials, speaker videos, and short benefit-oriented overviews are great, but we all know nothing says “sign me up” better than a video of a luxurious hotel on a gorgeous beach.
Emails are a great tool, if you remember to reel in your prospective customers with a juicy subject line. “Enjoy Hawaii and Increase Your Sales” will out-click “LaDeeDa Annual Convention” every day of the week. Keep it short, sweet and enticing, with links to the schedule or speakers’ bios on your special event website
Get attendees pumped up before the event. Keep the momentum going by encouraging Tweets to spread the word during and after the event. Use your keywords in
your tweets, whether “Marketing Conference,” “Sales Conference,” “Leadership Development Training” or whatever. Don’t forget those event hash tags we told you about earlier, either.
Post information about upcoming events/trainings/conferences. Starting a group or discussion thread in an existing group is another way to get people engaging with your!
Craig’s List Post a description of your event for free in cities where your target market lives. If you want people searching for “Sales Conferences in Hawaii” to find you, make sure to use that term as a keyword in the title and the content of your ads. They will turn up in a Google search!