Heather Lutze Keynote & Breakout Presentations

Internet Marketing Presentations that Are Fresh, Fun and
Help Your Audience “Get Found” Online


Looking for an Internet marketing speaker who will engage your attendees and deliver valuable content they can put to work the minute they get back to the office? Since 2001 I have helped businesses “get found” online and am known for my “no geek-speak” presentations that use simple language to ensure everyone understands the material.

Today, no business can succeed without a strong web presence. People from almost any type of company need an overview of search engine marketing and simple, powerful strategies they can implement immediately. I teach how to improve search engine rankings and make the most of social media to build brand recognition, generate targeted leads and new customers.

When you hire me for your opening or closing keynote, general session, or other event, I will create a customized presentation specific to your industry. Your attendees will enjoy a high energy Internet marketing speaker who knows how to make a “dry” subject juicy and fun. My methods are fresh, doable, and most importantly, will help your attendees get the results they crave.

And as a meeting planner, you are guaranteed rave reviews, so you’ll get kudos too.

Here is a list of my presentations. Each program can be delivered as a keynote or breakout session. 

Download the Findability Presentation Brochure or review the individual descriptions below:

Marketing Espionage:
How to SPY on Yourself, Your Prospects and Your Competitors to Dominate Online.
(Based on NEW Book Due Out January 2015)

This high-content, fun program will pull back the curtain on industry secrets and reveal:


  • Undercover Business: Spy On Yourself to establish where your business stands online NOW
  • Customer Profiling: Tap the Psyche of the Searcher to convert them to new sales
  • Keyword Reconnaissance: Go undercover to identify your top keyword phrases
  • Essential Spy Tool Kit: Leverage Competitor Data to Set your Road Map
  • Plot Your Thought Leadership: Content Development Strategy that Connects and Converts
  • Social Intelligence:  Connect Your Customer Wants with a Content Calendar That Works!

Download Marketing Espionage Description For Your Event!


The Findability Formula

The Findability Formula:
Drive Customers to Your Door When They Are Ready to Buy
(Based on the Best Selling Book)

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, buyers only see what the search engines point to and competition for top spots is fierce. After this presentation, your head will be buzzing with new ideas and a greater understanding of tangible steps to direct a successful online marketing campaign.

Download Findability Formula Description For Your Event!


Thumbonomics by Heather LutzeThumbonomics:
The Essential Roadmap to Social Media and Mobile Marketing
(Based on the Best Selling Book) 

Social Media sites like Twitter, YouTube, Facebook and LinkedIn help your business get found because they are Search Engines. Get the tactics, tools and tips to optimize your Social Media Marketing efforts for each site, so you can improve findability online and dominate the first page of search engine results.

Download Thumbonomics Presentation Description For Your Event!


Social Media for Profit, Just the Way You “LIKE” It! 

Facebook has over 1 Billion users! Find out how keyword research, a well-optimized page, a simple marketing plan, and genuine engagement with your fans can combine to bring you new business and opportunities. Learn the essential “how-to” approach to successfully dominate search results and market your business on Facebook – the biggest social site of all time.

Download Facebook Presentation Description For Your Event!

Leveraging LinkedIn:
B2B Social Media for Profit

LinkedIn is the must-have social site for every professional, although frequently overlooked amidst the frenzy of pinning, tweeting and liking. Learn easy to implement, practical LinkedIn strategies using keyword research, a well-optimized profile and authentic engagement with LinkedIn Groups to bring in new business and opportunities.

Download Linkedin Presentation Description For Your Event!

140 characters to Business Domination:
Tweet to the Top of Search Results and Win New Business 

Think tweeting is for the birds? With over 140 million users and 340 million tweets flying across the net daily, Twitter is huge, but often overlooked by business owners. Learn the easy to execute, practical Twitter strategies that can help build your brand, interact with your customers and prospects, and improve your findability online.

Download Twitter For Business Presentation Description for Your Event!

YouTube Findability:
Video Viral Visibility and Business Success

With over 800 million unique visitors monthly, YouTube videos are turning up more frequently on Google searches. And they get noticed! Cash in on huge numbers of customers who rather be shown, not told and agree that “seeing is believing”. Get your creativity on and learn the simple strategies for YouTube to attract new business, increase your findability online and have fun with this powerful platform.

Download YouTube For Business Presentation Description for Your Event!

Pinterest Findability:
Pin it to Win it! Essential Business Pinterest to Win Business One Board at a Time! 

Pinterest is the #1 Social Media site for woman over the age of 30 and growing every day. Pinterest boards rank in Google and Pinterest is a search engine in it’s own right. Why not build a Pinterest account for your business and dominate search results one board at a time. Pinterest is a visual search engine, why not use the photos of your business and start to connecting right after the event.

Download YouTube For Business Presentation Description for Your Event! 

Social Media Productivity Tools Made Easy:
Automate Your Social Media and Get Back To Work! 

Managing social media can be a daunting task for most business owners and their teams. This presentation will walk you through the apps and software tools to post your social media. We will also cover easy graphics tools, how to find license free photos and more. Your attendees will leave excited for the first time they can automate their social media efforts without losing the personal touch.

Download the Social Media Tools Made Easy Description for Your Event!


Want to learn more about having me speak at your next function?
Call 888.588.9326 to discuss your program and what I can do for your audience.