Bad Online Reviews: Yikes! What Should I Do?

bad reviewYikes! What Should I Do about a Bad Online Review?

Have you ever gotten a bad review online? You sat there frozen wondering what you should do about it. Panic spreads as you are freaked by this scathing new comment. What will prospects and potential new clients think about your company if they read this?

Here’s my advice on how to handle this stressful predicament and manage your online reputation.

1. Take a deep breath and relax. It’s just one review. You likely have other positive comments from happy customers. If not, I’ll tell you a little more about how to get them at the end of the post.

2. Reread the Review. Look over the comment and see if you can identify who may have written it. Was it a disgruntled employee or someone who was fired recently? Or was it a customer with a legitimate gripe?

3. Have a Company Meeting. Sit down as a company or with management and talk about negative reviews. Set a policy for what type of action to take regarding social media comments. If the complaint was related to a customer service or product issue, take time to assess your process and best practices to avoid similar problems in the future.

4. Set up Google Alerts. Set up google.com/alerts for your company name, company name + review, names of board members, etc. Don’t forget to use quotes when setting up the alert. For example, if I were setting up my own alert, I might use these: “Findability University”, “Heather Lutze Speaker”, and “Findability.com”. You can also set up alerts at Mention.com to notify you about any mentions in social media or on the web.

Here’s a great article from Inc.com about how to use Google Alerts to stay apprised of the buzz about your company online, good or bad. http://www.inc.com/jeff-haden/5-ways-to-go-far-beyond-google-alerts.html

5. Appeal to Google. You can get a Google review assessed and possibly removed if you think it goes against Google’s review policy. First you flag it for review and then wait to hear about their assessment. This only works for reviews that are inaccurate, not fact-based and that disobey Google’s policies.

Read this support piece to learn more. https://support.google.com/business/answer/4596773?hl=en Other review sites like Trip Advisor or Yelp have their own process for handling bad reviews that are not true or inaccurate.

6. Get More Good Reviews! Another option is to increase the number of good reviews you have. Think about your satisfied customers or clients who would write you a testimonial praising your products or services. Connect and ask them to do this for you. You might also set a new policy to request a review whenever a customer expresses how pleased they are. Perfect timing to garner another glowing testimonial!

Don’t take a bad review here and there to heart and remember that people love to complain anonymously on the web. Do make sure to investigate a poor review and see this as an opportunity to improve if needed. Then be sure to focus your energy on getting good reviews and you’ll maintain your strong reputation.

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You may schedule a FREE one hour Findability Audit with Heather by clicking the icon below

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or you may call her directly at 888-588-9326

Search Marketing Denver- Findability Group Photo Shoot

Eric Weber visits search marketing Denver Company the Findability Group
Wednesday June 23rd, prestige photographer Eric Weber paid a visit to the search marketing Denver Company the Findability Group. Eric Weber is a brilliant photographer with over 30 years of experience. He un-packed his car full of photography equipment, and was set for an amazing day with the Findability Group. As he proceeded to set up lighting in the main entrance of the office building, social media members bombarded Eric with questions about proper lighting techniques and equipment. Once the photo shoot began, Eric would capture the spirit of each Findability Group team member. The overall ease and quality of his work was proven by his experience. After creating an astonishing photo album for the Findability Group, he was interviewed about personal experiences in the photography field. We also asked about his current search marketing strategy. He was excited about the opportunities search marketing could bring to his business, but he noted his search marketing strategy in Denver just started. To find out more Eric Weber, go to his website listed below.
Eric Weber Studios- http://www.eweber.com/

Eric weber

Wednesday June 23rd, prestige photographer Eric Weber paid a visit to the search marketing Denver Company the Findability Group. Eric Weber is a brilliant photographer with over 30 years of experience. He un-packed his car full of photography equipment, and was set for an amazing day with the Findability Group. As he proceeded to set up lighting in the main entrance of the office building, social media members bombarded Eric with questions about proper lighting techniques and equipment. Once the photo shoot began, Eric would capture the spirit of each Findability Group team member. The overall ease and quality of his work was proven by his experience. After creating an astonishing photo album for the Findability Group, he was interviewed about personal experiences in the photography field. We also asked about his current search marketing strategy. He was excited about the opportunities search marketing could bring to his business, but he noted his search marketing strategy in Denver just started. To find out more about Eric Weber, go to his website listed below.

Eric Weber Studios- http://www.eweber.com/

Free Internet Marketing Book Audio Download of Chapter 1 of The Findability Formula!

The Easy Non-Technical Approach to Search Engine MarketingFree Internet Marketing Book Audio Download of Chapter One of The Findability Formula! Also available on ITunes.

Looking for Internet Marketing Book for your web site? Frustrated by your web site visibility in Google?
Here is a FREE monthly download of The Findability Formula of the Introduction and Chapter One. This Internet Marketing Book is for the business owner who does not want the “techie” approach. They want simple language and straight answers to search engine marketing. How to really realize results and real “actions” on your site. Listen to these chapters each month to learn how you CAN do this yourself.

In an effort to spread the work on the new book, I have recorded all the chapters of the book to better spread the word on the book and my “findability” approach. I do sell the CD set for $99 with the book if you are interested in listening to the entire series. I will be posting a new chapter each month starting in April. I have included the Introduction to the book as well as Chapter One. If you do download this please make sure to let you know what you think. You can also go to http://www.FindabilityFormula.com for all the tools and resources that are mentioned in each chapter. Please make sure to send it to whoever you like and keep coming back for more downloads each month.

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