Gain Social Impact with a Butt-Kicking Klout Score

do you know your klout score?Do you know your Klout score? Why should that matter?

Let’s start by talking about what Klout is. Klout measures your influence on the web by aggregating and measuring your social media impact on a 100 point scale. The activity evaluated is not your output like the number of tweets or Facebook updates.

Instead, Klout looks at a person’s level of engagement and interaction with others on the social platforms.

It all starts with Twitter, so if you tweet, you already have a stake in the game.

Top Klout Scores for the Rich and Famous

As you might expect, the folks with top Klout scores are celebrities, politicians, athletes, and other well-known people. Take a look at these notable digits to see who has serious influence on the web.

  • President Obama: 99
  • Mike Trout: 83
  • Nancy Pelosi:  89
  • Oprah: 92
  • Bill Gates: 92

Your Net Rep Makes a Difference

You may not hobnob with the rich and famous in cyberspace, but a good Klout score can have a positive effect on your business. Your influence and engagement on social media sites like Twitter, LinkedIn, Google+, and Facebook factor into your ranking, and impact your Findability.

The average person scores below 40 while those with hot scores of 80 or above usually have their own Wikipedia page. So, don’t feel badly if you don’t make the grade.

Gina Carr and Terry BrockTo learn more about improving Findability through social media, I interviewed two Social Media gurus, Gina Carr and Terry Brock, and the authors of the bookKlout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success. Both Gina and Terry provided key steps to enhance your score and ways to make the most of it.

According to duo, one of the big marketing trends for the next decade involves businesses looking for consumers who are already considered to be influencers. Klout is one way to find influential people who could be helpful for promoting business.

For example, the authors spoke to a literary agent who said the book publishers she works with won’t consider an author with a Klout score below 50. This isn’t true for all publishers, but it is a new trend for determining which book to publish since most publishers want authors who already have a strong social media presence (watch the video below to learn more).

Get Perks for Your Cyber Authority

Businesses that value your authority on the web are starting to reward high-scoring customers with Klout Perks. Progressive companies like Virgin Airlines, Motorola, Sony and McDonald’s are banking on your willingness to post positive content about them which will ripple out into the marketing ozone and provide perks as the incentives.

For example, American Airlines once ran a promotion that offered high ranking individuals free access to their admirals club for a day, and Palms Casino Resort did something similar. The hotel upgraded guests with high scores to better rooms at no charge.

Celebrity Klout Scores

How to Bump Up Your Klout Score

  • Set up your Klout account today and connect your social media platforms
  • Consistently send out good information and share great content
  • Choose a single social media network that suits you and really workfocus on it
  • Reroute your traffic from one platform to another. If you don’t hang out on Twitter,  post that in your profile and direct them to Facebook
  • Stay active! Connect with people, write blog posts, make videos , etc.

My advice for improving Findability with your social media influence is to visit www.Klout.com, sign up for an account, and run your score. Start building your digital impact and ability to influence a crowd.

Interview with Gina Carr and Terry Brock

Don’t Just Pin It and Forget it: Seven Tips to Pinterest Findability by Heather Lutze, Pinterest Speaker

Pinterest Speaker - Heather Lutze

By Heather Lutze, Pinterest Speaker

Okay, let’s face it. We love Pinterest, and not because it’s become one of the leading drivers of website traffic among all the social media sites. And not because it can impact traffic to our websites, and improve our SEO rankings.

No, we love it because it’s addictive, it’s a delight to the eyes, it satisfies our love of collecting things, and it feeds our desire for new, beautiful, unique, and utterly amazing sights. Honestly—we could go on Pinterest one day and never get off it again.

How about you?

Then we’d wake up like Rip Van Winkle, sometime in the future, wondering what happened to those missing decades.

In a nutshell—Pinterest has power, and that same seductive appeal also gives it great social media marketing power, and “getting found online” power.

So it’s time to drag yourself away from all the jaw dropping photos of places in your bucket list, and all the consumer goods you never even knew existed but you’re now lusting for, and get down to business.

Let’s discuss becoming findable within Pinterest, and also how it can help your overall online Findability. Pinterest results are starting to show up on Google, so having boards that rank under your desired keywords helps you dominate yet another spot on that search results page.

Here’s what you need to know about Pinterest SEO:

  1. Keywords, keywords, keywords: No matter how social media and internet marketing evolve, the fact remains that no search engine can match your content with a searcher’s question unless you use the same keywords to talk about your products that they use to search for them.
  2. Descriptions: You are allowed a fairly generous description of your pins—500 characters. Make sure you use them all, and that your most relevant keywords are included.
  3. File Names: When you pin your own images, make sure the file name contains your targeted key phrase as well. Using something like July2012_30130304_0015.jpg is a wasted opportunity—it won’t rank, but custom-cupcakes.jpg just might.
  4. Pin It and Follow Buttons: Your website should have both, to allow visitors to pin photos of interest to their own boards, and to be able to follow you on Pinterest and see what you’re doing.
  5. Keep it Social: By repinning and promoting others, you stay within the spirit of Pinterest’s guidelines. Try to come up with any contests or campaigns that get your followers to add pins to your boards, or share your pins. The search engines are all taking notice of social sharing in their rankings, so getting fans to evangelize or share about your brand is of great value.
  6. Eye Catching Boards: Bland is out; bold, colorful and dramatic images are in. That’s what people are looking for on Pinterest, so give them a reason to pick their jaw up off the floor, and share, share, share.
  7. LinkUp: Pinterest has settings to link your boards with Twitter or Facebook, making it even easier for followers and prospective clients to find you, like you, and follow you.

To read more about using Pinterest for business: The Power of Pinterest – Put it to Work for Your Business Today 

Warm Regards,

Heather Lutze, Pinterest Speaker

Author, Internet Marketing Speaker, Trainer and Consultant

Facebook Graph Search – Just Another Search Tool, or the Coolest Thing Ever?

Facebook: love it, or hate it? More than a billion people, more than 240 billion photos and more than a trillion connections… how do you find what you need on this behemoth of a social site, and how can you ensure that your potential customers and fans find you?

The social giant is rolling out what they’re calling Graph Search, currently in Beta. They’re calling it “a new way to navigate connections and make them more useful.” They go on to explain, “When Facebook first launched, the main way most people used the site was to browse around, learn about people and make new connections. Graph Search takes us back to our roots and allows people to use the graph to make new connections.”

Anything that can make FB more useful sounds good to me! Let’s take a closer look at the whole concept of Graph Search. For starters, Graph Search will be very different than regular web search. Instead of just searching with a simple keyword, users will put in something that goes beyond even a long-tailed keyword or phrase, such as, “my friends in California who like hip-hop.” This will allow the searcher to find everyone in their network who fit this criteria, based on profiles, photos, or any other content that’s been shared on FB.

This offers intriguing possibilities for businesses who have built large networks of fans on this site, with the opportunity to sift through the vast amounts of information that these fans and their friends have shared on the social network.

Although the announcement of Graph Search has raised privacy concerns, and sent FB’s stock down around 3%, the company claims there is no basis for this concern. Searchers will not be able to access anything outside of their networks; it will simply provide a way to find the specific info they need within that network.

Facebook CEO Mark Zuckerberg calls the new program “one of the coolest things we’ve done in a while… a completely new way for people to get information on Facebook.”

Graph Search is being rolled out slowly, and could take as long as a year before it’s available to all FB users worldwide.

Check out Facebook’s video about Graph Search here: http://newsroom.fb.com/News/562/Introducing-Graph-Search-Beta

What do you think about Graph Search? Can you imagine any possible business applications for it? Leave me a comment and let me know your ideas, let’s do some brainstorming together about this new feature—it could be quite a powerful business marketing tool!

As Graph Search moves into greater use, we’ll take another look at it to give you some ideas as to how this feature can benefit your business. Until then, if you need any help with social media marketing, on Facebook or any other site, why not give us a call here at Findability Speaking and Consulting? Hope to chat with you soon!

Warm Regards,
Heather Lutze
Author, Internet Marketing Speaker, Trainer and Consultant

Social Media Marketing Overwhelm? Here’s the Quick Fix!

One of the great things about automating your social media is that you are forced to actually make a plan, and stick to it. You will post and tweet much more regularly, and think about it less. Best of all, you’ll be able to track results, see what’s working, and change what isn’t!

Which social media productivity tool is best for you, out of the wide variety that currently exists?

We’re going to give you an in depth look at the most popular ones in upcoming posts. Let’s start with Hootsuite.

Hootsuite is a dashboard that lets you handle all your social sites in one place. You can distribute highly targeted messages across multiple channels. There is a free version, and a paid version, which is quite inexpensive. The benefit of the paid version is that you get to add many more social networks than with the free version.

Features and Benefits of Hootsuite

  • Easy scheduling/publishing: Once you start with Hootsuite, you will use the feature they call “publisher” to schedule your social sharing. Imagine sitting down and brainstorming a month’s worth of tweets, based on a specific product launch, new service, or other marketing objective—as opposed to just randomly sending out tweets. With Hootsuite, it’s simple to schedule tweets for a week or month in advance: you can schedule Facebook or LinkedIn Posts, even upload videos to YouTube.
  • Monitor social engagement: You can respond to a tweet or a Facebook message without ever leaving Hootsuite! Share easily and simply, with the click of your mouse, across literally dozens of social networks. As the folks at Hootsuite like to say, “save your time and save your sanity.”
  • Integrate email campaigns: If you use Constant Contact or MailChimp for email campaigns, there are apps to integrate them with Hootsuite as well.
  • Analyze your social media results: They also have a feature called “analytics.” This feature allows you to “monitor the success of your social media efforts with branded, printable reports that you can share with other HootSuite users. Select from over 30 analytics modules to customize your interactive report.” This multi-tasking site will even integrate with Google Analytics, and track clicks for you. In other words, you can track your social media success, print and share a report, and thoroughly impress your social-media-skeptical CEO!
  • Great customer service: Since I use Hootsuite myself for my social media, I can tell you that their customer service efficiently and quickly handles any questions or issues that you might run into.

Hootsuite is perfect for small to medium sized companies, and those who are just starting out with social media. I suggest going onto their site and taking a look around. Check out this great video about Hootsuite’s social analytics!

For more information about how to run a successful social media marketing campaign, why not give us a call at the office!

Warm Regards,
Heather Lutze

Author, Internet Marketing Speaker, Trainer and Consultant

 

About Heather Lutze:

Heather is the acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business, The Findability Group, into a multimillion dollar company. Today she leads a dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients with their perfect customers online.

 

Learn How Governor John Hickenlooper Leverages the Power of Social Media Marketing – And You Can Too (part one)

Colorado Governor John Hickenlooper

Preparing to write my last book, Thumbonomics, I interviewed a variety of business leaders on how they had used social media marketing in their businesses. I also had the honor of interviewing someone who attributes a fair amount of his political success to effective use of social media: Colorado’s Governor John Hickenlooper.

In some ways, a political campaign is not that different than a business’s marketing campaign. In business, you are trying to promote your goods and services; in politics, you are promoting yourself and your ideas for the future. In both cases, you need to get the word out effectively if you are to succeed. So social media, done right, can be equally effective for both endeavors.

Gov. Hickenlooper used social media proactively in both his mayoral and gubernatorial campaigns. Here are some excerpts from that interview:

HL: I’m so impressed, ever since you ran for mayor, with what you’ve done with social media. Why did you start with it and did you have any hesitation in joining it at first?

Gov. H: When I first ran for mayor in 2003 I had no constituency. I had never been in office. I had never run for any office. I hadn’t even run for student council. I had to figure out my core constituencies—how can I connect with them?

Since I didn’t have a political constituency built in and I didn’t have a machine or a system, we needed very good TV ads that would be A) funny, and B) broad‑based. Positive ads. We made a big deal about never doing a negative ad, both in the debates and also in our ads.

Since we didn’t have enough money to put many ads on the air, (like the other campaigns did) what we really needed was for people to share them on the Internet. So as we created campaign ads, we tried to create ones that would go viral and that people would send to their own email lists.

There was no Facebook back then, no Twitter, no Foursquare. That’s where we started, way back then.

HL: When did you start with Facebook?

Gov. H: I don’t think we were up on Facebook until 2009, but it grew rapidly from a couple thousand followers to over 17,000.

HL: I see you do Facebook postings on a very regular basis, and I’ve been watching that for some time. Do you have a team in your office that helps you stay apprised of what people are saying in these social media tools—and does that affect your decision‑making?

Gov. H: Absolutely. We certainly listen to the tweets and pay attention to the chatter. The blogs have become huge…

When we did the DNC convention we set up a building for the bloggers. Bloggers couldn’t get press credentials back then. They could not get into the Democratic National Convention. The Alliance Center built a giant tent out in their parking lot—with air conditioning—and created the first center for blogging at a national convention.

It was just a huge thing for bloggers—the fact that we’d respected them and created a space for them made them so appreciative that the city and the convention both got a lot more positive representation than they would have.

HL: I followed a lot of your gubernatorial election via Facebook. Can you speak specifically to what you think Facebook did—was it a compelling advantage for you when you were running for governor? Do you believe the way you engaged in social media really set you apart?

Gov. H: Yeah. I think we got a good start. And it wasn’t just Facebook. We were, I think, one of the first—if not the first political campaign to use Foursquare. I don’t know if you know them, but they’re the location‑based social networking site that allows you to use the GPS in your phone…?

As you can see from this interview, Governor Hickenlooper is open to new ideas, and that gave him the edge. His staff suggested new things, things he personally didn’t know about, but he took the time to listen, and try them out. He thought outside the box, and didn’t let a small campaign budget get in his way.

Do you let a small marketing budget get in your way?

Social media is changing and evolving constantly, so as business owners, you need to stay open to new things. Believe it or not, I still hear from business men and CEOs who scorn Facebook and can’t grasp the concept or usefulness of Twitter. Of course, not everyone needs to do everything — my point is to be open. That way, when you hear a great new idea, you will recognize it as such and give it a try!

Stay tuned for the second half of this interview in my post next week.

And if you need any help with social media marketing for your own company, whether it’s a game plan, setting up profiles, or putting tracking systems in place so you’ll know exactly what results you are getting from your social media efforts – we’re here to help! Contact my office today for more information.

Heather Lutze

Internet marketing speaker, author, trainer and consultant