Nourish Your Twitter Followers the Automatic Way, With Twitterfeed


Next up in our series about those fabulous productivity tools to make your social media marketing a breeze, is This tool is quite different from any of the ones we’ve discussed so far. It is a great way of promoting your blog, because it “allows you to feed your blog to Twitter, Facebook, and other social platforms.”

So what’s different, you ask?

Well, rather than going into a dashboard and writing a tweet about your latest blog post, Twitterfeed is set up to take your RSS feeds and send any new articles posted immediately out to the social platforms of your choosing (currently they only can support Twitter, Facebook, and LinkedIn). You can even customize the format of the posts in the ‘Advanced Settings’ of your feeds.

This is automation at its finest, because after you set up your feeds—and this service is fantastic if your company had more than one blog, or blogs frequently— you never have to look at it again. But of course, you could look at it again, because Twitterfeed allows you to not only share your content with a much wider audience, without even trying, but it also allows you to track the performance of that same content via real-time analytics.

One of the coolest things about Twitterfeed is it allows what they call Keyword filtering. You can set up your feeds so that only posts that containing your chosen the keyword(s) will be sent to Twitter, Facebook and/or your other connected social platforms. According to Twitterfeed’s latest information on their website, “the keyword filter looks at the ‘title’ and ‘description’ elements only, so it doesn’t filter on categories, links, or any other element.”

Okay, I know you guys don’t like too much jargon, so if you’re wondering what the heck RSS means, here’s the “simple” definition. RSS stands for Really Simple Syndication. It’s the way someone can follow your blog, and you can share your content automatically whenever anyone signs up for your RSS feed. If you take a look at your blog, you might notice an icon that looks something like this:

This is the RSS symbol, if your blog has one then you have an RSS feed.

Check out this video tutorial for step-by-step information as to how to set up a feed:

Of course, I’m assuming that you already have a business blog. If you don’t, you and I might have to have a little conversation… or, check out one of our other posts about blogging:

How to Give Google Exactly What it’s Looking for — Blogging for Social Media Findability


Your blog should be hosted right on your website, and that stream of fresh content will give your site a real SEO boost. For more information about setting up a blog, what to blog, how to blog, check out Thumbononics: The Essential Business Roadmap for Social Media & Mobile Marketing, available at or as an audio download if you “Like” my Facebook page.

Warm Regards,

Heather Lutze

Author, Internet Marketing Speaker, Trainer and Consultant

Social Media Productivity Tools to Save Your Sanity: Tweet Deck’s Got the Goods

One of the things I hear over and over from business owners is that they just don’t have the time to market on social media. Now, I’m all about getting things done the most efficient way possible, and when it comes to social—as I’ve said many times—you absolutely must automate it.

Next up in our series on productivity tools is This handy-dandy tool for automating your social media can be installed right to your desktop, gotten as a Google Chrome App, or accessed by creating an account on their site. This site functions very similarly to Hootsuite, but currently TweetDeck can only post to Twitter and Facebook. It’s a perfect choice for companies who have various different product lines or divisions, with different names and different Twitter accounts promoting them.

The interface, or dashboard, is quite clear and beautiful. If white type on a black background is hard to read, you can change the color scheme to suit your eyes. If you’d like to take a look at their interface and get a sense of what it’s all about, click here.

Since TweetDeck is owned and run by Twitter, you might imagine they’d have a lot of great Twitter related features, and you’d be right! One such is their automatic hashtag button, which will generate the most relevant and popular hashtags for your tweets. This saves you the trouble of thinking of them yourself, obviously, but Tweetdeck has other great innovations as well. You can create groups within your followers, allowing you to tweet out promotions or news to only a certain group that you have selected. Tweetshrink is another great feature, automatically shrinking your overly long tweets.

The TweetDeck interface shows different columns, including your Tweet Stream, your Mentions, Direct Messages, and more. You can also create new columns in your dashboard, for instance a column that filters results by keyword, which allows you to find information on important topics, and find out what people are saying, with great ease. Here’s what they have to say: “Instead of a single timeline, TweetDeck allows you to create columns to display specific content that interests you. You can create a column that shows all your mentions, the results of a search query, a list of favorites, the latest Tweets from a hashtag or Trend… !”

If you are using Twitter to do any sort of research, keep up with leaders in your industry, or find out what your competition is up to, I think you can see the potential of creating customized columns that show you the exact information you need.

Trying to decide between TweetDeck and Hootsuite? Remember, with Hootsuite you can post to more social sites, but TweetDeck has some fantastic and uniquely useful features you might want if you do a fair amount of your social media marketing on Twitter.

I suggest checking them both out, before you decide. They are both free, and easy to set up accounts with. For more info about Tweetdeck’s great features:

Warm Regards,

Heather Lutze

Author, Internet Marketing Speaker, Trainer and Consultant