Nourish Your Twitter Followers the Automatic Way, With Twitterfeed


Next up in our series about those fabulous productivity tools to make your social media marketing a breeze, is This tool is quite different from any of the ones we’ve discussed so far. It is a great way of promoting your blog, because it “allows you to feed your blog to Twitter, Facebook, and other social platforms.”

So what’s different, you ask?

Well, rather than going into a dashboard and writing a tweet about your latest blog post, Twitterfeed is set up to take your RSS feeds and send any new articles posted immediately out to the social platforms of your choosing (currently they only can support Twitter, Facebook, and LinkedIn). You can even customize the format of the posts in the ‘Advanced Settings’ of your feeds.

This is automation at its finest, because after you set up your feeds—and this service is fantastic if your company had more than one blog, or blogs frequently— you never have to look at it again. But of course, you could look at it again, because Twitterfeed allows you to not only share your content with a much wider audience, without even trying, but it also allows you to track the performance of that same content via real-time analytics.

One of the coolest things about Twitterfeed is it allows what they call Keyword filtering. You can set up your feeds so that only posts that containing your chosen the keyword(s) will be sent to Twitter, Facebook and/or your other connected social platforms. According to Twitterfeed’s latest information on their website, “the keyword filter looks at the ‘title’ and ‘description’ elements only, so it doesn’t filter on categories, links, or any other element.”

Okay, I know you guys don’t like too much jargon, so if you’re wondering what the heck RSS means, here’s the “simple” definition. RSS stands for Really Simple Syndication. It’s the way someone can follow your blog, and you can share your content automatically whenever anyone signs up for your RSS feed. If you take a look at your blog, you might notice an icon that looks something like this:

This is the RSS symbol, if your blog has one then you have an RSS feed.

Check out this video tutorial for step-by-step information as to how to set up a feed:

Of course, I’m assuming that you already have a business blog. If you don’t, you and I might have to have a little conversation… or, check out one of our other posts about blogging:

How to Give Google Exactly What it’s Looking for — Blogging for Social Media Findability


Your blog should be hosted right on your website, and that stream of fresh content will give your site a real SEO boost. For more information about setting up a blog, what to blog, how to blog, check out Thumbononics: The Essential Business Roadmap for Social Media & Mobile Marketing, available at or as an audio download if you “Like” my Facebook page.

Warm Regards,

Heather Lutze

Author, Internet Marketing Speaker, Trainer and Consultant

Twitter for Business Results – Does This Make Sense For My Business?

If you are considering using Twitter as part of your business internet marketing plan, I would suggest you visit your pay per click account performance. Twitter can be a very powerful tool but nobody cares about what you had for lunch or what your weekend activities were?

“Your Tweets are hurting my Facebook and you are invading MySpace!”

How is Twitter relevant in a REAL business world. 

Heather Lutze

By Heather Lutze, Owner Lutze Consulting 

If you are considering using Twitter as part of  your business internet marketing plan, I would suggest you visit your pay per click account performance. Twitter can be a very powerful tool but nobody cares about what you had for lunch or what your weekend activities were? You MUST be strategic when you post using Twitter. When you “tweet” you must think this to yourself, “What is my search engine objective when I tweet?” or “What end result do I want from this tweet? Establish myself as an expert, market my product or service””. Take a look at your TOP PPC performers that get you conversions. Which keywords can you use in your “tweets” and also give a link or a URL for a download that positions you as an expert in your field. 

When I tweet I start my posts as “Internet Marketing Speaker Heather Lutze: Visit blog post XYX for great info on keyword research tools”.  This positions me as an expert on Internet marketing and that I speak on this topic. If I am an expert, would I not give tips and advice on how to be more productive and successful in SEO, PPC and SEM strategies? This is the only way you are going to build a “following” community of people who care about your expertise and will follow you to keep getting this great advice. I am not telling them about my lunch or my hobbies. This is the major difference between a tweet that is valuable to you as a business or a non-sense tweet that  means nothing to anybody who reads it. It only tells people you have a bit too much time on your hands to pay attention to your business.

Why do you Twitter?
Think Before You Twitter! 

Always keep the goal in mind when you Twitter. Don’t waste people’s time and text messaging on their cell phone with worthless tweets. Give people valuable information that pertains to your field and keep giving them new ideas because YOUR ARE THE EXPERT! Tweets will tell them for sure.