Thumbonomics Chapter Fourteen—Measurements That Matter

Chapter Fourteen shows you that tangible ROI from a social media campaign is not only possible—but trackable and provable. Please let us know what results you are getting from your social media efforts, and which tools you are finding the most valuable. Any feedback is greatly appreciated—talk to us using the comment form below.

Chapter Fourteen Take-Aways

  • Determine the measurements or key performance indicators you need to know your social media program is working.
  • Each department from sales, to customer service, to order fulfillment, to the executive team needs to know exactly what their social media goals are—and what metrics matter to them.
  • You can measure your success with branding, sales and conversions, and reputation management.
  • To measure branding, look at friends, followers, likes, comments, subscribers. Look at the size of your community and your overall share of voice in your industry.
  • To measure sales, take a look at Google Analytics. It’s free, and easy to configure.
  • To measure conversation, try HootSuite and TweetDeck.
  • Do you have any idea how people feel about your business, overall? You need to start paying attention, not only to the good but the bad.
  • Google Alerts or TweetBeep.com will let you know as soon as someone puts anything about your company on any social media. Stay ahead of what people are saying—so you are the first to know, not the last.
  • The growth of your initial social media program may flat-line between six months and a year, because you’ve saturated everyone you know.
  • Brainstorm ideas with your team for reviving the flat-line. How about a Twitter contest or creative video your employees can participate in?
  • Look at what your competitors are doing in their social marketing, or follow all their friends. People who surf a competitor’s topics would probably be interested in your topics as well.
  • In a year, you will see exact measurements of your social media program’s success, what didn’t quite work as expected, and where there is more work to be done.
  • Keep experimenting, adjusting, and tracking what works and what doesn’t.
  • Findability Makeover: In Focus—Parelli Natural Horsemanship

Chapter Fourteen Tools and Websites