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Chapter Take-Aways

  • The Social Media Revolution is about your customer—not your company

  • Your website is no longer enough. Consumers are demanding immediacy, two way communication and authenticity.

  • Social media is how you give that to them.

  • You can dominate results in the search engines by using traditional Internet marketing plus social media. You can’t do it with traditional Internet marketing methods alone.

  • The social media sites—Twitter, Facebook, LinkedIn, and YouTube—have become search engines.

  • Google is looking for current information and social proof about your business—they factor it into their rankings.

  • The endgame for using social media—improving your search engine optimization and overall online findability.

Tools and Websites Used in This Chapter