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The Social Media Revolution is about your customer—not your company
Your website is no longer enough. Consumers are demanding immediacy, two way communication and authenticity.
Social media is how you give that to them.
You can dominate results in the search engines by using traditional Internet marketing plus social media. You can’t do it with traditional Internet marketing methods alone.
The social media sites—Twitter, Facebook, LinkedIn, and YouTube—have become search engines.
Google is looking for current information and social proof about your business—they factor it into their rankings.
The endgame for using social media—improving your search engine optimization and overall online findability.
Tools and Websites Used in This Chapter
- Google uses your authority in social networks as a factor in your website ranking. See how at: http://www.youtube.com/watch?v=ofhwPC-5Ub4
- For a transcription of this video: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
- See how Zappos uses social media by following their CEO, Tony Hsieh at: http://twitter.com/Zappos. See how their employees use Twitter at: http://twitter.zappos.com/
- See how Comcast revitalized their image with Comcast Cares: http://twitter.com/#!/comcastcares or @ComcastCares