Do You Speak Thumbonomics?

By R. Carter Arnest

Thumbonomics is a language that will be as essential to you and your business as English or Spanish. Thumbnomics is the definitive 2011 guide to learning and effectively using Social Media. The name is derived from today’s phenomenon of people communicating with their thumbs on smartphones, iphones, androids and ipads. After the earthquake in Virginia 5,500 tweets a second were sent in the six minutes until the after shock was felt in New York. This was information disseminated in real time. Many more people received this news than could ever be reached by any news or weather broadcast.

Social Media has become a way of life for individuals and marketers, but it is misunderstood and feared by those who are not using it. Thumbonomimcs breaks down that barrier and gives easily understood reasons for incorporating social media into a business of any size. It clearly teaches understanding and utilizing social media in ways that many could not conceive would be valuable to their company.

Keywords are the key to achieving your goals. They are essential for top ranking in the “top five” portals that are most important to the social media personality of your company. The internet offers many ways to determine keywords and find how many searches there are a day for particular words. It is all there. You just have to put it together and do it. This is enabling marketers to put their message wherever someone can find it.

This is a book that is of equal value to an individual, a small company or a large corporation. The author presents a comprehensive plan for a company to develop a Social Media presence. A corporate Social Media Department? Remember when social media was just about one friend talking to their accepted friends or sending out a tweet. Companies are becoming aware that it cannot be afraid because it allows a far more personal connection with customers than ever before. People respond with heightened interest to a business that is giving them the most information about what it is offering and how innovative they are. Today you cannot only tell what you are selling, you can demonstrate it with a video and your customers can respond with how they like it or what changes you need to make.

A company can no longer say my demographic doesn’t use social media because social media can take you to a demographic that you don’t already have. Virtually, with no cost you can reach and convert customers that never could have been yours.

Social media is changing and growing every day. Thumbonomics will position you where you need to be today with a strong foundation for the changes that are inevitable.

"Thumbonomics was a great for me as I have been amused at social media and pretty decided it was not worth investment for us. Heather's book is extremely insightful and addressed all of my fears and concerns about how it would affect our company. I think it is a must read for all management as it is only when we as managers truly understand how profoundly the internet will affect all facets of our business that we will be able to empower our team to rise to this challenge."

--Jeff Amon, VP Sales, Global Product Resources

"This is critical reading for any business owner, marketing and / or sales manager and anyone who is charged with increasing the revenue and growth of a business. Heather is topical, insightful and practical in the manner in which she has captured the truth and reality of the challenges facing all businesses today. Her use of simple expressions to articulate the rather complex conundrum that to many of us is social and mobile media, allows us to easily and instantly absorb her authoritative viewpoint. She identifies a clear course of action for businesses to ensure they survive and thrive into the future. Outstanding effort Heather."

--Daizy Mir, Managing Director GDR Distributions Pty Ltd

"The world of social media is packed full of misconceptions, bad advice, and really lousy expectations for “what it takes to be successful” with it. “Thumbonomics” is exactly the opposite... Heather Lutze takes years of practical experience, hard-earned wisdom, and cutting-edge leadership and mixes it together into a no-nonsense, highly-relevant “how-to” guide for 21st century business leaders when it comes to squeezing out tons of business differentiation through effective use of social media strategies and technologies. Buy copies for ALL of your staff, read it, digest it, and live it. And hope your competition hasn’t found “Thumbonomics” yet. You’ll have a HUGE head start."

--Robert S. Tipton, Chief Transformation Accelerator, Expert Facilitator, Author, Keynote Speaker, Leadership Coach