Findability Formula Reviews

Written Reviews:

"I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book. I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! ) and one on page one of Google. All within two weeks of reading the book.
It works !"

- Paul Kruger, web developer in SE Florida

“There is a LOT of chaos in the world of internet search engine strategies.  It’s easy to ignore and/or forget the basics.  Heather Lutze’s book The Findability Formula is a powerful tutorial that frames the basics of internet search engine strategies AND explains the complexities of Pay Per Click advertising.  She makes a strong case for using PPC as the foundation for your Search Engine Optimization efforts.  Her reminder to focus on the customer first by delivering a good user experiences should be a wake-up call to many company web designers.  With sections on Keyword Selection, Buying Cycles, BrainStorming, Writing PPC Ads for Google and Yahoo, Explaining Quality Scores, Click Through Rates, Bids and Budgets, this book is essential reading for both beginning advertisers AND seasoned pros.  The Findability Formula has helped me re-energize my innovation consulting and brainstorming training business and already paid for itself many times over.”  

- John Storm, The Innovation Strategist, Brainstorm Network

I really enjoyed THE FINDABILITY FORMULA. It was very important for my Google strategy. With the Heather Lutze’s help, I acomplished my SEO goals with my website, which is a guide to  Manizales city in Colombia -
If you search my keyword string “barrios de manizales” I am the first with the correct KEYWORDS!
 THANKS HEATHER

- Carlos Garcia, Owner of the website intranetmz.tripod.com

Amazon reviews: