Findability Formula - Tools and Resources

Tools Referenced in the Book, by Chapter

Chapter 1:

Wikipedia  article for Findability

Chapter 2:

Google, Main Page

Yahoo!, Main Page

MSN, Main Page

Chapter 6:

Trellian Keyword Discovery

Wordtracker

Google Keyword Tool

Chapter 9:

National Retail Federation, Top Retail Holidays

Chapter 10:

Google Ad Preview Tool

Dynamic Keyword Insertion

Chapter 11:

Google Quality Score

Yahoo! Search Marketing Quality Index

MSN AdCenter Quality Score Beta

Chapter 12:

SpyFu

Google AdWords Traffic Estimator

Google AdWords Keyword Tool

Chapter 13:

Google AdWords Editor

Google AdWords Help

Chapter 14:

Google Editorial Guidelines

Chapter 16:

Free Tools in the Bruce Clay Keyword Density Tool

Webmaster Tools

Yahoo! Site Explorer

MSN Webmaster Center

Mike’s Marketing Tool

Robots.txt.generator

Additional Resources:

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