Internet Marketing Glossary

Internet Marketing Glossary of Terms

Findability – The quality of being locatable or navigable online.

Keyword – Any word or series of words entered into a search box on a search engine.

Keyword Research/Keyword Tool – Tools which aggregate the search volume (consumers typing a keyword search into a search engine) for certain keywords, as well as recommend additional keywords.

Search Engine Marketing - Marketing activities designed to increase the visibility , or Findability of a company, product, service, activity, organization or web site in search engine results.

Search Engines- The aggregators and classifiers of all information available on the web, similar to a librarian. The main search engines include Google, Yahoo, Bing and Ask.com.

Search Engine Results- The options you get back when doing a search in an engine. There are two different groups of results: sponsored (pay per click) and organic results (in the main section of the results).

Pay Per Click Terms

Pay Per Click (PPC) Advertising – Advertisers pay the search engines to display its ad on a particular search result page (selected by keyword).

Ad Text – The Display of text that advertisers show on the search engine to entice consumers to “click” on their website listing. In Google this is 3 lines of text and a link.

Landing Page – This is the website page a user is taken to once they click on a pay per click ad.

Quality Score – This is a score assigned to each keyword in your account, based on how many people see & click on your ad, as well as how long they stay on your site. A better quality score gives you higher ranking in PPC and lower costs per click.
 

Search Engine Optimization & Website Terms

Search Engine Optimization (SEO) – The way in which a search marketer influences the search engines in making a determination about what constitutes a relevant result for a search.

Website Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

Website Traffic – The number of website visitors you receive in a given time period.

Website Unique Visitor- Any one visitor coming to your site any number of times in a time period. If I come to your web site 30 times in a month, I still only count as one unique visitor.

Domain Name – the address of your website, such as “www.FindabilityGroup.com”

Inbound Links – Links originating from one website or webpage and point to your website.

Outbound Links – Links originating from your website and pointing to another website or webpage.

Internal Links – Links on your website that point to other pages on your website.

Social Media Marketing Terms

Social Media Marketing - Using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service.

Twitter - Mico-Blogging Site that gives 140 characters of communication for each update (approximately two sentences).

Facebook – Personal profile and Networking Site.

Blog -  Short for 'web log,' a blog is a web site where you publish short entries on a regular basis and let visitors post comments about those entries.

LinkedIn – Networking Profile Site for Business Professionals.

YouTube – Video Sharing Website.