Thumbonomics

Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing - by Heather Lutze

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People are talking about your company online ... this is a fact of the internet age we live in. Do you know what they’re saying? Well, according to author Heather Lutze, you should. Thumbonomics invites YOU to join the conversation.

←Look to the Left to View Each Individual Chapter Overview!

For CEOs, Business Owners or Marketers—would you like to:

• Get ahead of your competitors;
• Develop an overall social media road map for your business to follow;
• Manage and enhance your company’s reputation and position;
• Track the true return of your investment from any social media campaign;
• Maximize your exposure with mobile marketing;
• and learn it all without any “geek speak?”

Thumbonomics:The Essential Business Roadmap to Social Media and Mobile Marketing shows you why just having a website is no longer enough. Written with wit, clarity and charm by acclaimed internet marketing expert Heather Lutze, Thumbonomics provides simple step-by-step instructions for the development and implementation of a social media marketing program.

Do “geek speak” and “techno-babble” make your eyes glaze over and your head hurt? Thumbonomics provides the social media info you need, in language you understand. Internet Marketing Expert Heather Lutze helps you “dominate Google” by mastering:

• The “big five” in social media: Blogging, YouTube, Facebook, Twitter and LinkedIn
• Creative online marketing strategies to out-compete your competitors
• Time saving tools that let your social media run on auto-pilot, and let you get back to work

You’ve heard of fashion makeovers? Well Thumbonomics gives you “Findability Makeovers.” These invaluable case studies show you the actual social media strategies Heather implemented for real companies—to get real results!

What do Tony Hseih, (CEO of Zappos), John Hickenlooper, (Governor of Colorado), Charlie Cole, (VP of Online Marketing for Lucky Brand), Bill Gerth (Head of Comcast’s Twitter Team) and Keegan Gerhard (Food Network Judge & Owner of D Bar Desserts) have in common? They’ve all achieved Findability and online marketing success ... accomplished through the exact same techniques detailed in Thumbonomics.

Heather’s insightful interviews with these industry leaders will do more than just inform you—they’ll give you the inspiration, confidence and enthusiasm you need to launch right into a social media program for your business.

Are you ready to take your business into the brave new world of social media? What might have taken years to figure out on your own is right within these pages. Thumbonomics provides an easy-to-implement strategy for social media marketing, equally useful for the head of a multi-national corporation or a one man/woman business.