Using Twitter Hashtags
Did you know that using hashtags is a great way to market your event via Twitter and also receive instant feedback from participants while the event is going on?
If you’ve ever watched a show like the Voice or some of the recent awards shows you might have noticed people tweeting in real-time throughout the show, sharing their impressions and opinions. Get in on the fun by creating a Twitter hashtag for your event. This allows all event attendees to stay connected with what is going on, and comment on sessions live. You’ll get feedback if something is needed, if people are delighted with something, or if they are not so thrilled.
Setting up an event hashtag is super simple. Choose a word or phrase that relates to your event. You only get 140 characters, so you need to leave as many characters as possible open for the actual message. Something like #SuperEvent with 11 characters is much better than something like #MostAmazingConferenceEver2012 with 30.
(Check http://hashtags.org to make sure your choice is not a super active hash tag already in use.)
Use this hashtag as part of your marketing on all posters or flyers, bags or signs, and in any email blasts that go out ahead of time. Include the hashtag in presentation templates you give speakers and in any guidelines or correspondence with workshop presenters. Ask them to start using the hashtag if they mention the event on Twitter.
Author, Internet Marketing Speaker & Consultant
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Cathleen Sargent, Esq.