This Week’s Treat – 6 Keys to Creating a Great Website In our quest to create a beautifully findable website, we have covered all the necessary steps: From choosing a great picture, to photographers, to web designers and everything in between. So let’s talk about what we learned, and how to take things a step […]
I completely understand why most website owners would be tempted to use stock photography to make things easier. But you really want to be unique and creative with your images, if you wish to draw attention. My advice to you: “Just say no to stock photography.” If you’re looking for ideas for great images for […]
April Fools’ Day can be a blast… or super annoying. Do you look forward to pranking people this time of year? Some people (and companies!) really go all out, and it’s pretty hilarious… unless you didn’t know a joke was coming. As the internet gets flooded with April Fools’ Day jokes — good or lame […]
Ever seen the “searches related to…” at the bottom of Google Search Results? Many people barely notice them, but they actually offer a wealth of ideas on how to go deeper into your topic. It gives you a resource to find out just how people are searching for the things you have to offer! […]
Google Alerts are a great way to watch yourself and your competition online. Make the information come to you! Forget late-night clicking to see what the competition is doing. Let Google Alerts do the heavy lifting! Here’s how to make the most of this useful tool: Go to https://www.google.com/alerts 1) Use quotes for all the words […]
IT’S NOT LUCK, ITS GOOD PLANNING – DO THIS ONE THING! Go buy yourself a green beer, but let’s not plan on needing luck for our online marketing strategy. You’ve got something so much better! This month, we will be exploring some really practical, simple “do this one thing” approaches. Each week I will give […]
2017 has been a year of change, challenge and showing the depth of the human spirit. We all watched, riveted, as we witnessed horrific natural disasters that have torn people’s lives apart around the world, and we’ve also seen the incredible acts of kindness, courage, compassion and resourcefulness that have come from people stepping up […]
Let’s be honest here. When you hear the term “SEO” you probably think “boring”! You’re not alone. It can be hard to stay motivated all the time, and anyone who says otherwise is just lying to sound impressive for their social media followers. What’s my secret for keeping things fresh? I keep looking for new […]
By Heather Lutze, CEO and Speaker How many times have you visited a web site with generic images of attractive people with headsets on? You know what I’m talking about, those photos of well-dressed men sitting in a meeting with other handsome people that you find on web site home pages? Don’t we all wish […]
By Heather Lutze, CEO Findability Consulting & Speaking Often when I go out for an internal-team training or a keynote presentation, I get complaints from attendees along the lines of, “SEO people are snake oil salesman,” “I’ve spent so much on SEO with no results!” and “My marketing team cannot agree with my IT Team—therefore we […]
