MY SITE GET HACKED? NO WAY!! “What?! NOOOOOOOOOOOOOOOO!!!” That, ladies and gentlemen, is the sound of someone’s site being hacked, followed by some incoherent swearing that I won’t include here. Sometimes crazy stuff happens. How do you prepare for a hacked site? It happens every day, especially with WordPress sites. Let’s get the basics down […]
SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]
For many business owners, time off is a rare and coveted thing! This is the time of year where many of us are trying to conjure time to get everything done, and still get home on time. This time of year, a lot of us are on the go, traveling to see family. Instead of […]
Problem: When it comes to developing your site, how do you know who to trust? How do you avoid being taken advantage of by a developer? There’s a lot you can do, and it’s simpler than you think! It’s all about finding a geek who gets you. Read on for key ways to ensure that […]
At this point in the year, how productive have you been with your business goals? Like many business owners, marketing is likely to be at the top of your list. And, that’s a good thing. Because, by taking the time to review goals you made at the start of the year, you can get a […]
By Heather Lutze, CEO and Speaker How many times have you visited a web site with generic images of attractive people with headsets on? You know what I’m talking about, those photos of well-dressed men sitting in a meeting with other handsome people that you find on web site home pages? Don’t we all wish […]
By Heather Lutze, CEO Findability Consulting & Speaking http://www.Findability.com 888-588-9326 As a trainer in Search Marketing SEO–which I like to call Findability–I work with business leaders and teams that are stuck in their own time honored ways of marketing. This is no new news to me. I conduct half-day and full-day trainings helping businesses align […]
One of the things I hear over and over from business owners is that they just don’t have the time to market on social media. Now, I’m all about getting things done the most efficient way possible, and when it comes to social—as I’ve said many times—you absolutely must automate it. Next up in our […]
As 2012 glides to a close, I’ve taken a look back at the past year and I must say I consider myself very lucky. I’ve been in the internet marketing business for over a decade, and I still have the same passion and enthusiasm for helping clients move to the first page of Google rankings […]
In this blog, I frequently give a lot of internet marketing and social media marketing theory, best practices and advice. But I know that nothing makes an impression and drives home the point quite like the good old “case study.” So let’s see how some of these best practices worked for a real life company, […]
