SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]
2017 has been a year of change, challenge and showing the depth of the human spirit. We all watched, riveted, as we witnessed horrific natural disasters that have torn people’s lives apart around the world, and we’ve also seen the incredible acts of kindness, courage, compassion and resourcefulness that have come from people stepping up […]
If you want to grow your business fast, turn to Internet marketing as the solution. Many companies need to update their marketing strategies to reflect how consumers make purchase decisions today. Customers research online before buying or going to the store, because it saves time. So, if your company does not have a strong web […]
[title size=”1″]THE ULTIMATE SEO BOOK WANNABE NERD READING LIST[/title] By Heather Lutze, CEO and Master Trainer CEO, Findability Consulting & Speaking Master Trainer [one_fourth last=”no”] [/one_fourth] [three_fourth last=”yes”] Information overload is how I would describe my professional life. If you are anything like me, you see hundreds of tweets a day, hashtags everywhere (#HeatherLutze), and […]
Hold onto your hats, because Marty Weintraub is one of the most knowledgeable thought leaders in the word of search marketing–and he’s got some pretty intriguing things to say. Marty is author of “Killer Facebook Ads” and CEO of aimClear, an online marketing agency. We sat down and talked tech the other day… here are […]
I’ve been really getting my science geek on lately, interviewing a series of experts on their brain research. In my hunt for greater understanding of how people use search engines, and how the brain is affected by using the internet, I interviewed Dr. Gary Small, MD, a Professor of Psychiatry and Biobehavioral Sciences at the […]
I recently had the pleasure of interviewing Professor Yan Zhang, of the University of Texas at Austin. Professor Zhang noticed that although we are in the information age, people still seem to have difficulties finding the information they need online. So she decided to study how people perceive and use search engines as information retrieval […]
With all the fuss about online marketing and social media marketing, we don’t want our clients to forget old school, “off-line” marketing because it can still be very effective. Here at Findability Group Denver, we work with businesses of all sizes, from international corporations with entire marketing departments to small businesses and even solo-preneurs. If […]
What if you had a detailed, comprehensive, step by step road-map for social media marketing success? Would that make it easier to take your company into tweeting, blogging or video-ing? Chapter 2 of Thumbonomics lays it all out for you in six easy steps. Here are the highlights of Chapter 2…. Start out with a leadership team meeting, bringing […]
As promised, we’re going to take you through Thumbonomics: The Essential Business Roadmap for Social Media and Mobile Marketing, chapter by chapter. In chapter one, you’ll get the information you need to understand exactly why you should be using social media, and why simply having a website is no longer enough. Social media is always […]
