Thanksgiving is one of those holidays I love the most. No presents, very little decorating but tons of quality time and great food. I started thinking about all the ways that people search or find thanksgiving in their own way. So let’s take a look at how different social media sites measure up for Thanksgiving […]
Last week we talked about some mind-blowing Podcast facts and statistics. Now it is time to dive in and figure out how difficult it is to start creating Podcasts. I know, as business owners, it’s sometimes easier to say “that just too hard.” Well I am here to tell you, it isn’t. With podcasting, the […]
This Week’s Treat – 6 Keys to Creating a Great Website In our quest to create a beautifully findable website, we have covered all the necessary steps: From choosing a great picture, to photographers, to web designers and everything in between. So let’s talk about what we learned, and how to take things a step […]
April Fools’ Day can be a blast… or super annoying. Do you look forward to pranking people this time of year? Some people (and companies!) really go all out, and it’s pretty hilarious… unless you didn’t know a joke was coming. As the internet gets flooded with April Fools’ Day jokes — good or lame […]
In life, I find that its very hard to see when you are looking out from the inside, while we’re trudging through the day to day tasks that pile up around us. The words and phrases we use on a daily basis are often not as obvious as you might think. We also guess wrong. […]
Ever seen the “searches related to…” at the bottom of Google Search Results? Many people barely notice them, but they actually offer a wealth of ideas on how to go deeper into your topic. It gives you a resource to find out just how people are searching for the things you have to offer! […]
Google Alerts are a great way to watch yourself and your competition online. Make the information come to you! Forget late-night clicking to see what the competition is doing. Let Google Alerts do the heavy lifting! Here’s how to make the most of this useful tool: Go to https://www.google.com/alerts 1) Use quotes for all the words […]
IT’S NOT LUCK, ITS GOOD PLANNING – DO THIS ONE THING! Go buy yourself a green beer, but let’s not plan on needing luck for our online marketing strategy. You’ve got something so much better! This month, we will be exploring some really practical, simple “do this one thing” approaches. Each week I will give […]
The Creative Brief – How to Speak the Language of Developers When you embark upon a new website project, it can be daunting to find the right designer that also knows the intricacies of Search Engine Optimization (SEO). Many business owners get excited about a beautiful design, without knowing if it truly supports their needs […]
SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]
