April Fools’ Day can be a blast… or super annoying. Do you look forward to pranking people this time of year? Some people (and companies!) really go all out, and it’s pretty hilarious… unless you didn’t know a joke was coming. As the internet gets flooded with April Fools’ Day jokes — good or lame […]
In life, I find that its very hard to see when you are looking out from the inside, while we’re trudging through the day to day tasks that pile up around us. The words and phrases we use on a daily basis are often not as obvious as you might think. We also guess wrong. […]
Ever seen the “searches related to…” at the bottom of Google Search Results? Many people barely notice them, but they actually offer a wealth of ideas on how to go deeper into your topic. It gives you a resource to find out just how people are searching for the things you have to offer! […]
Google Alerts are a great way to watch yourself and your competition online. Make the information come to you! Forget late-night clicking to see what the competition is doing. Let Google Alerts do the heavy lifting! Here’s how to make the most of this useful tool: Go to https://www.google.com/alerts 1) Use quotes for all the words […]
IT’S NOT LUCK, ITS GOOD PLANNING – DO THIS ONE THING! Go buy yourself a green beer, but let’s not plan on needing luck for our online marketing strategy. You’ve got something so much better! This month, we will be exploring some really practical, simple “do this one thing” approaches. Each week I will give […]
The Creative Brief – How to Speak the Language of Developers When you embark upon a new website project, it can be daunting to find the right designer that also knows the intricacies of Search Engine Optimization (SEO). Many business owners get excited about a beautiful design, without knowing if it truly supports their needs […]
SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]
This month is all about giving your website the best start it can possibly have. For this week, we’re going to focus on security and peace of mind. As you know, there’s a lot more to setting up a website than just buying a domain name and getting some words and pictures up. We’re going […]
2017 has been a year of change, challenge and showing the depth of the human spirit. We all watched, riveted, as we witnessed horrific natural disasters that have torn people’s lives apart around the world, and we’ve also seen the incredible acts of kindness, courage, compassion and resourcefulness that have come from people stepping up […]
For many business owners, time off is a rare and coveted thing! This is the time of year where many of us are trying to conjure time to get everything done, and still get home on time. This time of year, a lot of us are on the go, traveling to see family. Instead of […]
