In my chapter on “How to Hire and Fire A Web Designer” from Marketing Espionage, I had to dig deep, as this is a sensitive subject that has caused me great pain I work with clients that need web developers. I always try them out before I buy on my own work. Yet, even with […]
I completely understand why most website owners would be tempted to use stock photography to make things easier. But you really want to be unique and creative with your images, if you wish to draw attention. My advice to you: “Just say no to stock photography.” If you’re looking for ideas for great images for […]
Website Images Done Right! Hire The Best and The Rest Will Follow We started a journey last week to create a beautifully findable website when I decided I needed “a crown jewel of an example of the right way to build a findable site.” This quest began by rebranding my ENTIRE website. I started by […]
MY SITE GET HACKED? NO WAY!! “What?! NOOOOOOOOOOOOOOOO!!!” That, ladies and gentlemen, is the sound of someone’s site being hacked, followed by some incoherent swearing that I won’t include here. Sometimes crazy stuff happens. How do you prepare for a hacked site? It happens every day, especially with WordPress sites. Let’s get the basics down […]
April Fools’ Day can be a blast… or super annoying. Do you look forward to pranking people this time of year? Some people (and companies!) really go all out, and it’s pretty hilarious… unless you didn’t know a joke was coming. As the internet gets flooded with April Fools’ Day jokes — good or lame […]
In life, I find that its very hard to see when you are looking out from the inside, while we’re trudging through the day to day tasks that pile up around us. The words and phrases we use on a daily basis are often not as obvious as you might think. We also guess wrong. […]
Ever seen the “searches related to…” at the bottom of Google Search Results? Many people barely notice them, but they actually offer a wealth of ideas on how to go deeper into your topic. It gives you a resource to find out just how people are searching for the things you have to offer! […]
Google Alerts are a great way to watch yourself and your competition online. Make the information come to you! Forget late-night clicking to see what the competition is doing. Let Google Alerts do the heavy lifting! Here’s how to make the most of this useful tool: Go to https://www.google.com/alerts 1) Use quotes for all the words […]
IT’S NOT LUCK, ITS GOOD PLANNING – DO THIS ONE THING! Go buy yourself a green beer, but let’s not plan on needing luck for our online marketing strategy. You’ve got something so much better! This month, we will be exploring some really practical, simple “do this one thing” approaches. Each week I will give […]
There are critical indicators that absolutely need to be addressed BEFORE you launch your new site. These check marks are carefully evaluated by Google and search engines. If you do not want to lose any credibility you have built with search engines to date, you 100% need to review the document below with your designer. […]
