Wow, there are so many content publisher platforms, that you can use to build a website and where you can create and publish what your business is all about. Today we’re going to talk about all the different variants today and how to pick the right one for your business.

Let’s talk about website platforms. What does that mean? 

Well, it means what is going to be the system or the place in which you create your website? You will be going into the back end, and that’s where you’re going to manage your pages and your posts on your website, or maybe your web designer developer does for you. 

One of my biggest no, no’s and I need you to listen to me on this is no proprietary or custom platforms. 

The more proprietary or custom your website is, the more tied to that developer you are. The more control you have over your website and property the better, I have had many clients come to me and say my web developer has gone silent and I can not access my website, what can I do?

Remember that proprietary and custom means they are the only people that can fix it, they’re the only people that you pay. When you decide to leave those people, it’s a real mess for you because they’re the only ones who could actually go in and fix it. So, please, no proprietary, no custom systems, it will save you a lot of grief if there is a breakup with your web developer and I don’t want that to happen to you.

We call this code jail, you’ll be stuck in code jail with that one designer forever because you’ve put all that money into that website and they are the only one that can manage it, leaving you trapped with no other option but to cut ties and lose all that money that you invested.

There’s a number of different platforms out there and as business owners, you are going to have to figure out which one is right for you. So, I’m going to give you a look at my top 4:

WordPress

I think everyone knows this already, but WordPress is probably the most well-known website platform. Now, WordPress is not perfect but it is user-friendly, although It has its own interesting issues around security. All you need to make sure you are safe is that you’re on a dedicated secured server and that you have a good beefy password. 

Another plus with WordPress you can manage it yourself, the backend is user friendly and can make your life so much easier.

It also means that you could hire and fire a web developer and bring in another designer who can just pick up from where they left off. You’re not tied to one specific development team for WordPress. 

Drupal

If you want a little more customization then Drupal is a great tool. When you go to speak to web developers, they will have a buffet of different things that they feel they want to work in. So, you might have people that want WordPress or some people might want Drupal.

Remember that the more custom, the harder it is for you to manage. Try to stay within these two worlds if possible.

Wix

We also have a whole lot of easier website builders such as Wix. Wix is a website that is super easy peasy. You go in and design your own website within minutes. It has a very simple interface where you can just move things and drop and drag. Great if you want a no-frills website. It has an easy interactive element.

Squarespace

Another site that’s really great for this too is a website called Squarespace. Now, Squarespace similar to Wix is sort of a beginner’s website. Now, there are a lot of different companies now that are actually elevating Squarespace design into something more professional.

You can find professional Wix and Squarespace developers. You might want to consider going to Elance or Fiverr. There’s a lot of other auction sites and you can go in and say, “I want a Wix or a Squarespace website.” 

You’re going to be able to find a professional who can probably do a lot more with the design interface than say you or me. I don’t know about you but I don’t want to go in there and mess with the homepage for 17 hours. Which is what I would do, I do have a graphics arts degree but I don’t want to spend that much time on a website. 

Don’t let a platform intimidate you. It’s just where do I want to build my website? What’s the engine of that website? Remember, that the hardest step is your first but it doesn’t mean you have to be afraid.

I’m here to guide you through building your website, the dos, and don’ts. I want you to build your business online, dominate it, and take full control of your website. 

At the end of the day as business owner, we want the most effective, least expensive, and most findable website platform, and we want the best content Publisher platforms as well.

If you’re a business owner that has all these things swirling in your head. Social media, hashtags, blogs, or a website. Congratulations! You’re in the right place. 

All you have to do is to start a conversation and Let’s get you started on your path to becoming Findable. Book A Call

Watch the full video here: Content Publisher Platform

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