The Creative Brief – How to Speak the Language of Developers
When you embark upon a new website project, it can be daunting to find the right designer that also knows the intricacies of Search Engine Optimization (SEO). Many business owners get excited about a beautiful design, without knowing if it truly supports their needs in being highly findable.
A super important point here is that the web site design comes AFTER THE SITE MAP IS COMPLETED – NOT BEFORE! Trust me on this one – you will thank me later. Do not get sucked into pretty before the findable. Make sure to fill out your creative brief BEFORE you talk about design. Make sure to interview a number of web designers, see examples and call their references.
Here is a document to fill out BEFORE you start interviewing designers/ developers, to make sure you have the foundation you need to leverage their work to its maximum potential!
How to hire and fire a web developer: Read THIS chapter for your business’ safety, and your sanity!