In the world of digital marketing, there's a lot of absolutes. Should I do this? Should I do that?
Well, there are no absolutes. Today, I want to talk about what is the role of SEO in your digital marketing strategy. What works and what doesn't?
When you're sitting down and making your plans for 2021, you're going to have a lot of things on your plate. You're going to have SEO, blogging, website, social, and maybe some other things that you want to throw in there for example podcasting.
The problem is how do we figure it out, how much time to put it, and where? I want to take a step back and share with you what's most important and how you can distribute it?
The most important thing you can do as a business owner is to get those great ideas out of your mind and onto paper. A couple of things that we've been doing is I just sit down, open up a recorder on my laptop or a recording app and I interview the clients on a concept.
Let's say I'm going to interview a client on keyword research tools. I pull up Google and a Keyword research tool such as SEMRush. I've got it right in front of me and I start asking questions of the person who I'm interviewing. Remember I'm recording this the whole time. Between 3 & 5 minutes, That will give you about 900 words.
Now, this is really important because now, in less than 10 minutes, I've been able to get a 900-word document from you, the thought leader. Then I take it to a transcription service like REV.com
I have it transcribed and within minutes, I get the transcription of the audio. Then we take that content and we send it off to our social media people, our bloggers, and our podcast or whatever we want to use to distribute it.
Take ownership of that piece because that's what your expertise is.
Digital Marketing Strategy
Your social media company slices and dices your content into social media posts or Instagram stories. Then that same piece gets written up in a blog with images. Then that same piece becomes a topic for your podcast and you talk about that with an expert in the industry.
I don't want you to think about “How many different things do I have to do?" I want you to think about being a thought leader on one topic. Then you give that to the vendors in your life, your social media, your content writers.
Let them take it and repurpose it like crazy. A good digital marketing strategy has to start with an excellent piece of content. Once you record yourself, you could be driving to work, you could be on your own at home and you just want to dictate or walk around the apartment or walk around your office.
Have a sticky note with 3 or 4 keyword ideas, just talk about them for 5 to 6 minutes. You're going to get a ton of content, then have it transcribed and hand it off to the vendors in your life. This is what you should be focusing on a digital marketing strategy.
You are the expert, you are the professor!
Take the time to pick one concept that you're an expert in and record yourself. Then let the experts in your life figure out how to slice-and-dice it, repurpose it so that you can get everyone on every social media channel.
That is a real digital strategy based on search engine optimization, keywords that you want to be findable for. But then you take your vision, your voice is an expert and you create the content that matters. That's what turns a digital marketing strategy into something that works.
A good digital marketing strategy is just the tip of the iceberg. My book, Marketing Espionage, How to Spy on Yourself, your prospects, and your competitors to dominate online is the ultimate guide in an easy non-technical format on how to become the most findable business online.
Book Your Discovery Session, to see how your rank, run some techie stuff to fix your site, and see how the competitors stack up.