Findability University

Hello Students! Welcome to Findability University

I am thrilled you have taken this next big leap in your business to become Findable online to customers who are ready to buy. In this site, you will have unprecedented access to the latest thought leadership, videos, webinars, white papers and exclusive invitations to events.

We are going to have a great time demystifying SEO what I like to call “Findability” online. Let’s crack the code together, have fun and learn a ton to move our business to the next level. If you have any questions regarding logins, membership levels or anything else, please contact Dede Stockton at [email protected] or call us direct at 888-588-9326.

Make Every Click Count!

Heather Lutze
Master Trainer and Owner
Findability University



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You’re doing it wrong and wasting valuable time and money – UNLESS … you get expert help. Working with Heather, at Findability helps you understand the who (who can see your website), the what (what to do to change your online presence), when (NOW… the time is now, you need to make changes), where (what keywords get you to where you need to be, to be seen), why (this part is scientific know-how on how to rank with Google’s search engines, if no one finds your website, do you really have online presence?) and how (this part is the best, she shows you HOW to do it, how to organize yourself, and takes a daunting task, and makes it to a do-able, fun project). A must have for any online business.
Tiffini Schwarzkopf
Take Heather’s course. I learned a lot! You will, too! As they say in the ads on TV, “sign up NOW!”
Vicki Hitzges
Besides having a wealth of information, Heather Lutze is a kind and caring teacher. You can feel how much she wants you to succeed.
Melanie Beth Smithson
The Findability University has made the unmanageable SEO, manageable! Heather has been great teaching us how to really understand how SEO works and how to decide which keywords we should try to rank for. She provides us with tools on her website which are extremely helpful and she’s always checking in to make sure we’re still on track. Thanks Heather for a fantastic learning experience!
Cindy Kent
We paid a lot of money to have a new site designed and launched. The company did nothing about optimization in search engines during the design phase. They did offer to conduct SEO on the site after the launch for a monthly fee. Heather Lutze and her fantastic Findability University program cost us less than one month’s fee. It is so perfect as it allows us to save money but best of all as our company’s capabilities increase we can add them to the site using Heather’s Findability techniques and GET RESULTS!
Kathy Schleicher Mayer
I took the Findability University course and fell in love!!! It opened up my eyes to how search engines get information, how to spy on your competitor to see what keywords they’re using, and my favorite, the helpful outline of how to layout your website to get the best possible traffic. I didn’t realize you could have crumbs all over your website and that’s what search engines pick up on, I could work on optimizing my website all day if I had that much time! Thank you Heather and I will continue to put to use everything you’ve taught me!
The Findability Webinar should come with a warning: side effects include creativity, capability and excitability that may result in more focus, impact, leads and revenue.
Terri Langhans
Heather has equipped me to totally change my website and helped me to “pick a lane.” She is not only an SEO expert, but has a true teacher’s heart, which stands tall in my book!
Deborah Denham Johnson
Heather Lutze’s Findability program has demystified and simplified how SEO works. More importantly, she teaches how it “works” for the customer, which is the point of it all! Who cares if you rank for a “keyword.” If no one’s actually looking for that, if it’s not truly the buyer’s or customer’s language, who cares? I now know how to slay the G__gle dragon. The principles learned here will eliminate the blur in your business, and your customer focus will become clear.
Heather Nichols
“Teach a man to fish, you’ll feed him for a lifetime.” That’s what Findability has done for us. It’s more than just hiring someone to come in and fix it once. It’s empowering you to fix it forever.
Justin Stuckart

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