Step 1 of 19 - User's Information 5% Your name*Your Email* I Agree to receive all marketing offers and communication from Findability.com Heather Lutze, CSP Dean and Founder Motto:“A girl should be two things: classy and fabulous.” – Coco Chanel “Imagine a future where your team completely understands How to Become Findable Online in order to connect with the people that truly matter – your ideal clients.” Fav Movie: Love Actually (Hopeless Romantic) Fav Food: Cupcakes Fav Drink: Spicy, Interesting Red Wine Heather’s Road to Success Breaking free of corporate “cubicle” jobs well over fifteen years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion dollar Denver SEM company—the Findability Group. Heather founded Findability Group in 2000, in response to all the frustrated website owners who had paid good money for beautiful, high-tech websites that weren’t bringing in business. As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. Heather’s Passion Connecting businesses with their perfect customers online. These days, you will frequently find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) Heather has even been on Oprah, and will tell you all about it if you ask! SpyON YOURSELF My website Stinks My website Rocks YOURFINDABILITY Score Go to MarketingGrader.comYour Findability ScoreSchedule A Call Now SPY ONYOURSELF Go Incognito Step 1 Google.com Step 2 Google.com/Images Step 3 Google.com/VideoSchedule A Call Now WHATTHE HACK IS Semantics? KEYWORDKEYWORDKEYWORDKEYWORDSchedule A Call Now Think LIKE A ROBOT Step One:Go to wordart.com Step Two:Click on Create CREATE SIGN UP Login Step Three:Click Visualize-Download Your Worldcloud " The largest words are the most repeated and what your page is relevant for according to Google." Schedule A Call Now DISCOVER YOUR Keywords Now it is your turn! What is the path to purchase for your business? Use the form below to map out three of your potential keywords. YOUR PATH TO PURCHASE PRACTICE: YOUR COMPANY KEYWORDSSchedule A Call Now SPY ON YOURS Competitors Semrush.com WEBSITE: semrush.com Please Tweet @semrush and tell them how great their tool is @HeatherLutze Schedule A Call Now SPY TOOLS IDENTIFY YOUR COMPETITORS Use these helpful tools we previewed in class to continue your keyword reconnaissance: spyfu.com WEBSITE: spyfu.com USERNAME: firstname.lastname@example.org PASSWORD: FindSpy (case sensitive) Schedule A Call Now ELEMENT GOOGLE CARESABOUT Write THBLI down and put on monitor as a Reminder Schedule A Call Now THBLI PRACTICE STEP 1: Update your title STEP 2: Add keywords to the body of your webpages Step 3: Add keywords to your image Mike's pet Shop Example BODY (Sentences to add W/Keyword):(300 Words Min)Keyword Repetitions =+Schedule A Call Now THBLI TEMPLATES STEP 1: Pick your keyword STEP 2: Sprinkle keywords using T.H.B.L.I method Step 3: Name images and links MAKE COPIES OF THE PAGE AND USE IT TO MAKE YOUR CONTENTFINDABLE FOR PAGES, BLOGS AND MORE Schedule A Call Now KeywordMapping Examples Mike's Pet Shop Schedule A Call Now KeywordMapping Examples Mike's Pet Shop Home PageDogCatReptileDog CareCat CareReptile CareDog FoodCat FoodReptile FoodDog GroomingCat GroomingReptile GroomingSchedule A Call Now Communications Constultant Site Map × Schedule A Call Now Political Consulting Company Site Map × Schedule A Call Now Political Consulting Company Site Map × Schedule A Call Now notes Schedule A Call Now Fast Track Your Results 3 ADDITIONAL LEVELS OFSUPPORT WITH FINDABILITY FINDABILITY AUDIT WITH HEATHER LUTZE Bring your key web site managers and let reveal the technical side of findability for immediate action. Schedule Now atmeetme.co/heatherlutze BRING HEATHER IN TO SPEAK AT YOUR NEXT EVENT Bring Heather to your group, association, or company event to present the Findability Formula and/or Thumbonomics trainings. Hands on training seminars. FINDABILITY UNIVERSITY: WEBINARS, PRIVATE COACHING, SELF STUDY AND LIVE MULTI-DAY EVENTS No matter what style of Findability training you need from self paced,live webinars, private coaching or internal team trainings, Heather and her team can get you up to speed and implementing in no time. 888-588-9326 Heather@findability.com Schedule A Call Now This iframe contains the logic required to handle Ajax powered Gravity Forms.