Heather Lutze, CSP Dean and Founder

Motto: “A girl should be two things: classy and fabulous.” – Coco Chanel

Imagine a future where your team completely understands How to Become Findable Online in order to connect with the people that truly matter – your ideal clients.

Fav Movie: Love Actually (Hopeless Romantic)
Fav Food: Cupcakes
Fav Drink: Spicy, Interesting Red Wine

Heather’s Road to Success

Breaking free of corporate “cubicle” jobs well over fifteen years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather built her business into a multimillion dollar Denver SEM company—the Findability Group.

Heather founded Findability Group in 2000, in response to all the frustrated website owners who had paid good money for beautiful, high-tech websites that weren’t bringing in business.

As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing.

She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London.

To work with me is to know my family. They drive everything I do. My heart is in my work every day, but without their support, I would have not been able to pursue my dreams of entrepreneurship. Thank you Mark, Evan, and Kyle for your steadfast love.

Heather’s Passion

Connecting businesses with their perfect customers online. These days, you will frequently find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) Heather has even been on Oprah, and will tell you all about it if you ask!

Programs & Resources

Findability Formula

Thumbonomics Book Cover

Marketing Espionage