Get Excited about Social Media Marketing
This is the most fascinating and innovative time in the history of marketing, and learning how social media helps SEO is vital for your online success.
Social Media and SEO have gone hand in hand for so long, they coined the term “Social SEO”.
What is Social SEO you ask? This term is a crossover between Social Media and SEO and it simply means: using social media and all the tools they provide to improve your search engine rankings.
This inexpensive and dynamic medium can change your online marketing strategy and how you approach your ideal customer.
I’m going to make it painless for you, but you’ve got to do it. And you’ve got to do it NOW.
If you have been putting social media marketing off, then I will give you the business foundations and ROI to understand why you should do this full throttle.
It’s your turn to get on the bandwagon… and the sooner the better.
The numbers speak for themselves…
How Social Media Helps SEO – The Stats are Staggering
Social media is not your demographic? Are you sure? With 2.2 billion Facebook users on a global scale you are very likely to find your ideal clients. That’s one quarter of the world’s population!
Pew Research Center in March-April of 2016 conducted a survey which revealed:
- YouTube reaches considerably more 18-49 year-olds than any other cable network in the U.S.
- 75% of male and 85% of female internet users are on Facebook – Those are your clients looking for high quality content.
- The average age on Twitter is 31. On LinkedIn it’s 41. For Facebook, it’s 33. Not your demographic???
- In 2017, there were 1.37 billion active users visiting Facebook each day. That means Facebook’s presence as a major search engine is solid… and Google is watching it like a hawk.
Can you hear me now?
It’s time to understand how social media affects SEO and learn all the wonders it can do for your business success.
Social Media Sites Have Become Search Engines
It’s not only that your customers and prospects are on these sites, they’re also using them for search.
If you want to be “findable” on the Internet, you can’t ignore the fastest growing search engines on the planet. Yes, Social Media sites are search engines and yes, they are a direct ranking factor.
People are now leaving these portals up all day long, and they’re constantly sourcing them for information. They’re looking to solve the pain factors in their lives and their businesses, not by looking at your website alone but by seeing what other searchers are saying online…
…and what they’re saying about you and your brand:
- 71% of the clients who have had a good online experience with a brand are likely to recommend it to others, transforming social media pages into an effective marketing tool (according to Ambassador).
Sorry to say, your website is no longer enough to be able to intercept all those social signals and convert them into your ideal clients.
Even if you’ve added a blog, or an interactive element, your website is not enough to optimize your “Findability.” Things have changed. Search is more of a conversation now, not just a one-way street.
- 78% of people who complain to a brand via Twitter expect an answer within the hour
(Lithium), so you’ll need to make sure you are active and engaged 59% of Americans believe that customer service through social media makes it easier to get answers and resolve any issues ( Hootsuite Survey)
Social media sites are a key element of your company being found and ranked in search engines on the web. Now, that we understand how social media helps SEO:
Let’s Get Excited and Act Now!
The great part of social media marketing is that it’s FREE.
With the right tools and effort, you can get Findability via the mobile tools like smartphones, iPads/tablets, and the trusty desktop or laptop computer.
- 80% of the time your prospects are accessing social media pages, it happens from their mobile device (2018 social media stats).
Create your social media plan for this year and access a new, more qualified customer base than ever before. But have in mind that not all social media are equal or used by equal demographics.
Base your actions on available statistics to know where to focus your attention the most. Get in touch today and we can show you how social media helps SEO and which platform will work the best for your specific brand.
Blogging is more like a marathon than a sprint and it takes time to see the return on your investment, but at the same time you must not lose your enthusiasm: Thought leaders publish regularly.
Google wants to rank the most learned and published thought leaders.
Your website may not change over time once you launch it, but your blog is an ongoing commentary on the work you’re doing day-to-day. This is no longer optional. Google expects it.
When you post a blog on social media sites, be sure to link back to your website to drive traffic (inbound links).
Top 5 Social Media for SEO
- Golden Medal for search rankings goes to Facebook (yet again) with 79% of American internet users and 50 million businesses that use Facebook Business Pages. You’ve got to get your brand on that social media platform!
- Instagram wins the second place, holding the attention of 32% of internet users. Half of them access the platform daily, and females prefer it.
- Pinterest stands at number three. It is a very interesting platform that people generally use for planning and making purchases (93% of them). It accounts for 31% of online users.
- LinkedIn has 530 million user profiles; which accounts for one-third of the entire online presence. Almost half of them pay for monthly premium accounts.
- Twitter is the favorite tool of college graduates and millennials. 81% of them check their twitter feed at least once per day!
Media Content That Works Best for Social SEO
Hopefully you’re already considering which social media platform to choose and how to grow your presence online. Here are some helpful words of advice in regards to the content you’ll be posting:
- Posts with images receive more attention.
- Posts with links have a higher engagement rate.
- Facebook users watch 100 million hours of video DAILY.
One more word of advice – Do not hold on to one social media platform exclusively; half of the adults online use more than one social media platform.
Of course, in order to be present on multiple platforms you’ll need to know at least the basics of SEO and social media management.