There are a lot of ways to get your website noticed. I’m going to show you both online and offline strategies to create more traffic and brand awareness for your website. Business owners struggle all the time with how to get their website noticed.
We’re going to talk about 3 ways to get traffic now. These are things you already have in play that you can do to make it even more effective for your online presence and connect with your ideal audience.
Offline
“What!? Offline?” Yeah, we have a lot of ways to connect to our ideal clients offline. The first one is voicemail. “What!?” At the end of your voicemail on your cell phone and on your company line, use something like “Hey, make sure to visit our website at…. dot com” And this is a great way to connect when you leave a voicemail.
Second way to connect offline is going to be your email signature. Your email signature is also a fantastic way to not only drive traffic to your website. But also drive traffic to your social media platforms.
There’s a wonderful website called wisestamp wisestamp.com. You can go in there and create a custom signature that has your social media links on it. It has your Website, it could have your booking link. You can even click on it to visit it. So that’s a great option as an email signature, below is a great example this happens to be my assistant and this is her signature.
Last, but not least your business card, or any of your marketing materials. If you do trade shows or speaking engagements where there are potential clients, business cards are a must. You make many business contacts and a great way to share your business is through your business card or brochures or any marketing materials.. Make sure that you’re not putting that domain name in a 2 point font in the corner, that you’re making it big and prominent.
Also, don’t forget a hashtag that you can make your own. So, mine is #Getfound. Now, you’ll see that anytime that you see my domain name, you will see #Getfound right underneath it. Now, a lot of people roll their eyes about hashtags and if they are really important. Whenever I say hashtag out loud, my teenager wants to crawl under the table which is really satisfying actually, if you have a teenager you get me.
But you don’t do this apparently when you say hashtag. I knew hashtags when they were pound signs or part of the game tic tac toe. Who’s with me? Yeah? Pound Sign! That’s what it is. We all know what it is, however, a hashtag is like a party. And that is a party that you want to attend.
My favorite things actually obsessions are rose gold, Earl grey tea, and chihuahuas, okay? So, rose gold, #rosegold. If I follow #rosegold, anything that also uses that hashtag, I will see it in my feed. #Earlgrey, I’ll see every ridiculous dessert ever made with Earl Grey tea and then #Chihuahua or rescue pup. I have followed rescue pups, I even rescued my lovable Gracie. And then every single rescue pup the picture shows up in my feed.
Now, I don’t follow any of those people that are posting. I am just following the hashtag. As I said previously about each hashtag being a party. So, a hashtag is a party that you’re crashing. So make sure that you’re thinking about what hashtag can I use? And I also have in my channel a video on hashtags.
Make sure to go and find that video. Watch it and then let me know how that’s working for you. If you have any questions, put a hashtag in the comments below and then give me your questions and I will get right back to you. I watch these comments religiously, I truly care about helping you guys, you can always reach out to me at heather@findability.com.
Existing Marketing
What do you already have in play when it comes to traditional and internet marketing? You might want to think about… “Okay, I’ve got a trade show coming up, or I have my industry association meeting.” Whatever those things are, think about how I can leverage this better. So, if you have a tradeshow you go to every single this year. You want to make the most out of that investment because trade shows are expensive.
First of all, know what the tradeshow hashtag is, it is where You can put out a bunch of comments and pictures. And share the actual hashtag for the event that goes out on Twitter or in Instagram. It helps get your ideal clients to your booth, You can say “Hey, come to our booth, we got coffee, and we got pastries… Let’s talk about your website.” You know, whatever It is that will get them to your website or your booth.
The hardest part about a trade show is getting people to your booth, you want to make sure that you’re really thinking about how you can insert what you do… Every trade show has a hashtag for that event, example #NSAInfluence2019 I go to this every year and I make many posts using that specific hashtag.
I attend search engine marketing events every year. It’s where my people are, my fellow SEO geeks, we all nerd out over all the algorithms, hashtags, and the latest trends. And when I’m
there, I actively post. I’ll say something along the lines of, “Come and visit my booth I am in section 102 next to the concession stand #SocialMediaMarketingWorld2019. And if you do that very subtly inside the feed at those events, this strategy will really pay off for you.
Pay to Play
Pay-to-play means I am going to buy my way into the search results. So, the first thing I learned when I was at Yahoo is what was pay-per-click. Also known as PPC there are also organic searches, you see the ones that had a little A-D next to it? Those are paid advertising. PPC is quick and gets you to the top of search results fast, organic takes a little longer.
That means I don’t want to do the work of creating a bunch of content that needs to rank. I’m just going to buy my way in you’re going to fast track it… What’s important about this is that you have to understand that if you click on that ad, and it’s $9, you’re going to pay for that one click. So you can’t go to that ad and go Geek, geek, geek, geek… And have it charge the $9 every time I hit it.
Google knows your IP address, you’re only going to pay from one click at a time from your computer for that one keyword. Keep that in mind. Also, you can geo-target this really well too.
The other thing is social media paid ads. Now, a lot of people are like, “Well, how social is that if I’m paying for ads?” Kind of like buying friends, right?. No, Social paid ads are where you’re actually putting yourself in the sponsored feeds.
They call it psychographic behavior. Psyche Of The Searcher is “I’m this old, I have this many kids. I drive this car and I wear this watch.” It is ridiculous. It’s not demographics, it’s psychographics. Those little things that make me unique. So, you want to sell me a rose gold watch? You better know that I’m obsessed with rose gold and that you know some places that I hang out.
When I’m searching for that, the sponsored ad shows up right in front of me. And Instagram is very good at that for me. They know exactly the things I like, I tend to click on a lot of the paid ads, maybe because I’m more biased because I know how much work and effort goes into paid ads. I did that for years at yahoo. And you might be like, “I never click on those ads.” But the fact of the matter is, you do.
Typically, people click on them either on feed or in paid search, they tend to click on them after they click on an organic ad and get a bunch of junk. Then they go hit the back button and they look and see, “Well, what else is on that page?” And that’s where the paid clicks come into play.
The secondary level clicks are what really make paid search work. Alright, so what we’ve talked about here is… Do I really want to pay to play? You might want to consider it. It’s a quick and dirty way to get quick findability.
Don’t forget about your offline options. Your voicemail and your email signatures. You could even buy a magnet, put on the side of your car if you want. Your website address would be right there. Now, you can write-off your car payment. Yes! But get a magnet, pop it on there. That’s a great way to drive traffic. Finally, don’t forget about whatever your current marketing you have in play.
Trade Shows, associations, guest lecturing. Whatever those might be. Make sure anything that anyone puts on the internet has your domain name there. So, I can click it and get to know you better.
Visit my website, findability.com. Sign up for a review and I can’t wait to see you at the top of search results very soon.