Next up in our series about those fabulous productivity tools to make your social media marketing a breeze, is Twitterfeed.com. This tool is quite different from any of the ones we’ve discussed so far. It is a great way of promoting your blog, because it “allows you to feed your blog to Twitter, Facebook, and other social platforms.”
So what’s different, you ask?
Well, rather than going into a dashboard and writing a tweet about your latest blog post, Twitterfeed is set up to take your RSS feeds and send any new articles posted immediately out to the social platforms of your choosing (currently they only can support Twitter, Facebook, and LinkedIn). You can even customize the format of the posts in the ‘Advanced Settings’ of your feeds.
This is automation at its finest, because after you set up your feeds—and this service is fantastic if your company had more than one blog, or blogs frequently— you never have to look at it again. But of course, you could look at it again, because Twitterfeed allows you to not only share your content with a much wider audience, without even trying, but it also allows you to track the performance of that same content via real-time analytics.
One of the coolest things about Twitterfeed is it allows what they call Keyword filtering. You can set up your feeds so that only posts that containing your chosen the keyword(s) will be sent to Twitter, Facebook and/or your other connected social platforms. According to Twitterfeed’s latest information on their website, “the keyword filter looks at the ‘title’ and ‘description’ elements only, so it doesn’t filter on categories, links, or any other element.”
Okay, I know you guys don’t like too much jargon, so if you’re wondering what the heck RSS means, here’s the “simple” definition. RSS stands for Really Simple Syndication. It’s the way someone can follow your blog, and you can share your content automatically whenever anyone signs up for your RSS feed. If you take a look at your blog, you might notice an icon that looks something like this:
This is the RSS symbol, if your blog has one then you have an RSS feed.
Check out this video tutorial for step-by-step information as to how to set up a Twitterfeed.com feed: http://www.youtube.com/watch?v=8GTUm_Y7F_I
Of course, I’m assuming that you already have a business blog. If you don’t, you and I might have to have a little conversation… or, check out one of our other posts about blogging:
Your blog should be hosted right on your website, and that stream of fresh content will give your site a real SEO boost. For more information about setting up a blog, what to blog, how to blog, check out Thumbononics: The Essential Business Roadmap for Social Media & Mobile Marketing, available at Amazon.com or as an audio download if you “Like” my Facebook page.
Author, Internet Marketing Speaker, Trainer and Consultant