Pinterest Search Engine: Not Just Nails And Decorating!

Have you heard of Pinterest? Well, most likely if you’re a girl, you have been on Pinterest.  The average time the average person spends on Pinterest is 40 minutes, I know it is crazy! And the fastest market, believe it or not, are men.

Pinterest is a search engine. We google it on Pinterest. Today, we’re going to talk today about how to become the most findable business on Pinterest.

It’s one of the fastest-growing social media platforms. It’s been around for a while but lately, it’s really grown into one of the most popular platforms. Now, let’s talk a little bit about what Pinterest is all about. Think of it like a pinboard or a bulletin board, each board is represented with a bunch of pins inside of each board.

Now, each board has a title or a theme, you can name each board depending on what you like or are interested in. As for me, I like to use keywords, images, and workshops. I follow hashtags, such as rose-gold, retreats, keywords, and Earl Grey tea. So, you can have a little bit of everything on your Pinterest Board. 

The cool thing is as we are building our Pinterest board, not only do the individual boards rank in Google but also the individual pins are findable as well inside of Pinterest. What happens then is you’re able to start building a thought leadership platform based on the pins and the boards that you share. 

Every board that I share whether they are keywords, tools,  images, hashtags, or keynotes they are all going to be seen and indexed by Google. As I start adding more pins, it adds to my credibility.

Let me further explain to you what I mean by that. For example, if I google Findability University the first thing that should happen if I have done my homework correctly is my website and all of my individual pages should come up first. It will show the most searched and visited pages from my website. Google will also show my social media platforms and with that, my board on Pinterest will show up.

If you will click the link from Google, it will take you directly to my Pinterest page where people can click the “follow” button. Like what I said earlier, Pinterest is a search engine and if you search a keyword all the boards and pins that have that keyword will show up. 

It’s really important to name your boards and pins to the keywords that your target audience is looking for. This will give you the edge on making your pins findable on Pinterest. Like for me, an SEO keyword is what they are looking for, then I make sure that I have a board that has an SEO keyword in it and pins every SEO related topic under that board.

Keep in mind that pin is just like putting a little thumbtack if you will and you’re pinning it in these respective groups. Each of the boards will have its own keyword theme. So, the keyword being the operative phrase because the keyword indicates to Google how to rank each one of these boards.

When you’re thinking about an interestingly different kind of visual search engine, Pinterest is perfect for this. Because not only is the largest community women on Pinterest. The average time is like 40 minutes which is insane on a social media site. So, when you’re thinking about it, people love to gather and organize. We naturally want to organize by type.

If you hadn’t considered adding this to your marketing mix, I highly suggest you do so because not only do the boards rank in Google but also the watch time inside of Pinterest is ridiculous and it’s a whole untapped community of potential visits to your website; Followers on your social network and it’s just a great way to repurpose a piece of content. 

When you are creating content, there are three major buckets you want to think about: 

First of all, there’s the website then there’s the blog then there’s the social share. Now, they all have this intersection point. What I want to think about is any content that we post on a page on the website gets shared with the blog and then any image on that page can also be shared with social. Remember, you can share pages just as well as you can share blogs. 

I take one blog post every week, it has an image on it so of course, the blog is a resident on my page. That’s where I can find it, from there, I can take the image from that blog and share it with social media. Now, that’s how the website works, that’s how the blog works. 

Now let’s talk about social media, if I have blogs and someone finds me in Pinterest they will find one of those images and when they click on that, it will either take them back tothe blog and or back to the website. You need to share, share, and share some more.

When we’re thinking about a tool like Pinterest. I want you to think of it as a tree. The trunk is SEO or whatever phrase that you want to optimize for. So, that’s the trunk. Now, what about all the leaves that are in here.


Pinterest helps you to understand if you want to call your board SEO then inside of that, you’re going to have keywords, Google, hashtags, index, pay per click, and whatever else you want. But they’re all pointing down and they’re fortifying the concept of SEO. 

You create a board and Pinterest called SEO or SEO workshops. Then as you’re posting individual pins on those that one board, you’re building up credibility for all of these phrases as well. 

Every single thing that I’m putting out into the Pinterest universe, it’s all coming back to this board on SEO. So, not only does SEO rank in Google for that board but all these keywords are now findable inside Pinterest. This is super powerful! And that is why I do what I do.

If you love images and you’re already creating images as part of your social media strategy, consider building a Pinterest board. You’ve already got the images. If you’ve already got the blogs, you might as well share it with one more social site. A visual search engine if you will. Called Pinterest!

I tell you, I really love Pinterest. I have over 10,000 followers on Pinterest. I don’t even know how that happened because I was just pinning my favorite stuff and people seem to really resonate with that.


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