Joni Stacy and Michele Fisher are parents of Transgender Children, and they struggled with there being no information out there for parents that were dealing with their children coming out, they came up with an idea for a Website to be a resource for parents and for organizations to get educated about the LGBTQ Community.
They met with Heather, and came up with the keywords through research and came up with a strategy through finding out who their ideal searchers were and what was important.
We created a website that was not only aesthetically pleasing, but Findable as well.
They achieved their goals with the help of Findability.
This is their reference library based on their keyword research and their Site Map, they are now one of the leading resources for Diversity Training for business and support for Parents.
Visit their website: https://www.academylgbtq.com/